ABS came to us in need of a new website, they felt that their existing site didn’t advertise them effectively as a market leader and didn’t bring in the sort of business that it should have been.
We wanted to create a clean aesthetic that showed their work prominently, along with having clearly defined service pages to maximise search traffic.
Bringing a market leader up to speed
What the client wanted
It’s safe to say that ABS have been a success story since they were established, and their current directors completed a management buy out of the company a while back and wanted to push the online side of their business which had been neglected up until recently.
The company take part at a lot of trade shows each year and wanted to be able to send potential customers to a website they could be proud of, instead of trying to hide it.
Some of their projects are very impressive, such as the McLaren Production Centre and they wanted to show the kind of work they could handle.
A beautiful, easy to use website
As well as looking good, a website should be easy for potential customers to use and that’s a big priority for us at Imaginaire Digital.
Although ABS offer a fairly broad service (Aluminium section bending), we wanted to integrate pages that presented uses for that service such as curved windows and round, porthole windows.
We also implemented a brochure request form that connected to the email marketing service, Mailchimp, and automatically sent new subscribers their requested brochure. This helps ABS build an email marketing list so they can stay in touch with prospects, even if they’re not ready to buy right now.
“Seb and the team at Imaginaire Digital were a great choice for us. They worked efficiently and involved us every step of the way and we’re delighted with the final product. We’ve since gone back to them to ask for help in raising the profile of the website, so we look forward to an ongoing relationship with them for years to come.”
Rob & Greg, ABS Ltd