How we did it.
Our initial audit highlighted that ACI needed a website with more authority and one that went into more depth about the services they offered and the work they had done.
Adding depth.
We built several ‘service’ pages that added depth to the website. By nature, office fit outs are pretty complex and made up of several sub-services (such as office partitions, mezzanine floors etc.), so we wanted to ensure we had pages targeting search phrases around those topics.
As well as this, we added location hubs that allowed the company to target different locations more effectively. This gave us a scalable method of targeting new areas in the future.
Once we had potential customers on the website, we knew they would want more information about previous work that they had done, so we added a case studies area to utilise their great imagery.
Building authority.
One of the methods that Google use to work out the authority of a website (and therefore whether it deserves to rank) is by looking at other websites that link to the client website.
We developed a strategy for attracting relevant, authoritative links and mentions of the brand online. We got them featured on several office design publications and also in the local press.
