Bradford Distribution

How we helped a local logistics company drive their online presence forward.

The Challenge

To create a website that built trust with potential customers. We were asked to help build a website to generate new leads for the business, with several niche-specific landing pages to attract search engine traffic.

Bradford Distribution are couriers covering Mansfield and Nottingham and they’ve worked with some big-name clients such as Airbus and BAE Systems, so they wanted their website to communicate that.

The Solution.

A bespoke website built on the popular WordPress platform, to allow them to easily get in and make changes if needed.

We wanted their homepage to allow users to find exactly what they were looking for quickly.

 

A Lead Generation Website.

The main idea behind the website was to give the right first impression when people visited it and to convert them into viable sales enquiries.

Bradford Distribution have also just started an integrated digital marketing campaign with us to support this.

In terms of lead generation, we decided that each landing page should have an obvious ‘quick quote’ form to maximise conversions and the telephone number should be visible in the header area across the whole site.

We then installed a local trackable phone number so that we can monitor our lead generation efforts.

The result is that the website converts at a rate of 15%, a fantastic figure for any B2B website.

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