How we did it
The first thing we did was make sure that their website was structured clearly and easy to navigate (this is a standard part of our web design service). This also meant that Google and the other search engines could find their way around the site more easily.
After that, we set up specific brand pages that featured the types of filter that each brand offered, as well as their applications. This meant that each brand page was helpful to the user which ensured they engaged with the website, a key ranking signal for Google.
We also implemented a consistent strategy to earn links to the website which has helped to boost its authority which is a big part of search engine success.