From 30 calls per month to 146 within 12 months
A measured SEO campaign
One of the biggest complaints we get from potential clients when we meet them about SEO is that they’re fed up of trying to work out whether it’s actually working for them. That’s why our SEO service is backed by easy to understand metrics that give you an instant understanding of how well it’s doing for you.
Filter Services were one of these clients. They knew that the Internet could be a very good source of new business for them, but they didn’t know how to get there.
We implemented a campaign that focused not only on the areas that they have branches in (Chesterfield, Leeds and Leicester) but also on national terms for filter brands that they stocked.
The result was that telephone enquiries went from 30 in our first month working together, to over 140 per month consistently and growing.
How we did it
The first thing we did was make sure that their website was structured clearly and easy to navigate (this is a standard part of our web design service). This also meant that Google and the other search engines could find their way around the site more easily.
After that, we set up specific brand pages that featured the types of filter that each brand offered, as well as their applications. This meant that each brand page was helpful to the user which ensured they engaged with the website, a key ranking signal for Google.
We also implemented a consistent strategy to earn links to the website which has helped to boost its authority which is a big part of search engine success.
Since Imaginaire Digital have re-designed our website and started marketing it, we’ve seen monthly phone enquiries jump from around 30 per month to over 140. We’re delighted with the service and appreciate the face-to-face side of their business.
Matt Cooke, Filter Services