A completely new website with no history needed to be found by customers when they were searching online for industrial, factory and warehouse partitions across the UK.
We also needed to optimise the website for lead generation, whilst clearly communicating why a customer would choose them over anybody else.
Starting from scratch is always tricky when it comes to search engine optimisation, especially when competing on a national basis. For this reason, we needed a clear strategy from the outset.
We were given a very short timeframe to build a simple website that was optimised to convert as many website visitors into sales leads as possible.
We wanted users to either phone the company, or fill in the quote form. For this reason, we put call to actions all over the website to make it easy for users to find out how to take the next step and get in touch.
To actually generate leads, we needed people to be visiting the website and finding it through search. Realistically, we needed to operate nationally to bring in larger numbers of enquiries because the products were so niche.
We grew the website’s authority largely via content marketing (producing content that gets shared across the web, so other websites naturally link back to the website that created it).
An easy to use website with specific pages for the different types of industrial partitions you can buy and easy to access request a quote forms to encourage conversions.
ALL of the keywords targeted now rank on the first page
40-50 quote requests per month (average order value in excess of £10k)
Despite being a bolt-on for one of our existing clients (ACI), with the revenue that this sub-website generates, it could be a business in itself.
“Imaginaire Digital have been fantastic for our business. From initially helping us with the marketing for our existing site, they have since re-designed the website and the leads are now flowing. We’d definitely recommend them if you’re looking at reviewing your web presence.”
Roy Thompson, Advanced Commercial Interiors Ltd