We were given a very short timeframe to build a simple website that was optimised to convert as many website visitors into sales leads as possible.
We wanted users to either phone the company, or fill in the quote form. For this reason, we put call to actions all over the website to make it easy for users to find out how to take the next step and get in touch.
To actually generate leads, we needed people to be visiting the website and finding it through search. Realistically, we needed to operate nationally to bring in larger numbers of enquiries because the products were so niche.
We grew the website’s authority largely via content marketing (producing content that gets shared across the web, so other websites naturally link back to the website that created it).