A website that functions seamlessly on mobile
Web Design for Nottingham’s leading steel supplier
Nottingham Steel have been a customer of ours pretty much since Imaginaire Digital was formed, initially coming to us to help them bring their website up to scratch and then asking us how they could do better with their online marketing.
Their hunch was that a large section of their market would be searching online when it came to products and their fabrication service, but they were nowhere to be found.
Our SEO service has helped them rank in position number 1 for a huge range of competitive terms and has led to them needing an extra member of staff to handle the increased call volumes.
Then, to coincide with their 25th anniversary, they asked us to re-design their website to make sure they were at the cutting edge of their market.
An important consideration: mobile traffic
When we first sat down with Nottingham Steel, we asked them who their target market was. The answer was that they had 3 personas that they usually dealt with: the architect, the direct-to-consumer builder and the larger construction firm. They said they did a huge proportion of their business through their relationships with local, smaller scale builders and so they wanted something that would engage them as well as high-end architects and construction firms.
The everyday builder lives a pretty hectic lifestyle. They’ll usually be up at the crack of dawn to pick up their supplies for the day and make sure things are ordered for the days ahead. Because they’re on the move a lot, we took a gamble and bet that the majority of them would be browsing on their phone.
We were right, with roughly 70% of the website’s traffic coming from mobile, we knew we had to make sure that it was easy to browse on a mobile.
Imaginaire Digital have been great for us. Our account manager, Seb, pops in to see us regularly and keep us up to date with progress and the results have been unbelievable. Very happy to recommend them as a company.
Adam Glenn, Nottingham Steel
