Oyster Packaging

How we helped Oyster Retail Packaging grow their traffic by a huge 415% with a national SEO campaign.

When we re-designed the website for Oyster Retail Packaging, the logical next step was to also help them pull in more visitors with a digital marketing strategy. Since we embarked on a national SEO campaign with them 7 months ago, we’ve seen website traffic grow by a colossal 415%.

Oyster have some fantastic clients across the UK and their website demonstrates that, they just needed an effective search engine optimisation strategy to capitalise on their new, improved website.

From our initial research, it was clear that the real traffic was in the national search terms such as ‘retail packaging’ and ‘luxury packaging’. We built our strategy around developing a national presence in the search engines.

First page rankings for very competitive keywords.

When we did our initial keyword research, we realised that there would be real benefit in operating on a national scale when it came to the SEO campaign for Oyster.

We’ve since developed page one rankings for 10 super competitive terms, delivering a huge uplift in traffic and enquiries.

A 415% increase in website traffic.

 

When we research search terms, we look into how many times phrases are searched for on a monthly basis. This helps us to prioritise and then optimise based on which phrases are likely to deliver the best result.

Because of this extra effort that was put into the campaign at the start, we were able to deliver an incredible 415% increase in website traffic within 7 months. This has obviously led to a huge uplift in enquiries and, ultimately, new business generated.

And we’re not finished there, we intend to build upon this progress on an ongoing basis for the future.

We selected Imaginaire Digital from a plethora of companies that had contacted us over the years, we appreciated the advice that was given in understandable terms and the ease of working with them. The project to revamp our website and SEO was handled quickly and professionally and we are delighted with the outcome.

Managing Director, Oyster Retail Packaging Ltd

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