Using colour to differentiate the services
Bold, vibrant colours to make the website stand out
Paul Bradford Distribution are great at specialising in a few different sectors and providing a tailored service for them. The trouble with their old website and branding was that it just showed them as a bog standard courier service.
We kept the existing logo, but refined it a bit due to the sunk cost they had in their branded fleet and workwear.
To modernise the brand however, we worked on separating the different services by using different coloured panels. We also made the block of services on the homepage one of the most prominent sections so that customers could drill down into what they were looking for.
Optimised for all devices
With most B2B companies, the main device that the website will be browsed on will be a desktop or laptop computer. Even with the advent of mobile traffic, we still see figures between 70-85% in terms of desktop traffic vs mobile.
Courier services can be different however, due to the fact that it won’t necessarily be a Managing Director that they’ll be dealing with, it could literally be on of the staff on the workshop floor.
For this reason we wanted to make sure the website was optimised for all devices, and we spent time splitting hairs to make sure it looked perfect, whether viewed on a computer or a mobile phone.
