Keywords Definition

Keywords are ideas or topics that define the content that you create. Keywords come in a number of forms such as long tail keywords, parent keywords/ topics and primary keywords (to name a few). In terms of an SEO campaign, keywords refer to the words and phrases that a user would enter into a search engine. After finding the keywords you wish to target, you can build a number of campaigns, PPC and SEO alike, and travel your way up the SERP (Search Engine Results Page).

Related posts