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PPC Definition

PPC stands for Pay-Per-Click, this is a model of digital marketing in which advertisers pay a fee every time their ad is clicked. This is a great way of guaranteeing your website is seen by your target users. To make a successful overall marketing campaign, you will usually run PPC campaigns in conjunction with an SEO (Search Engine Optimisation) campaign for maximum results. A PPC campaign can sometimes utilise remarketing in order to maximise budgets and increase conversion rates.

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