SERP Definition

SERP stands for Search Engine Results Page, and this is the page that comes up after you search a query into Google. For example, if you were to search for SEO into Google, the list of websites which comes up is your SERP. The main goal of SEO (Search Engine Optimisation) campaigns is to get your website higher in the SERPs for your chosen keywords. This can also be described as increasing your rankings.

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