- Retail
- Ecommerce Design & Development
Parkside Tiles
Refining online retail through a custom Shopify design and build for Parkside Tiles
●Ecommerce agency
An ecommerce agency for brands looking to grow past their current ceiling
We design, build and grow Shopify Plus stores for established ecommerce brands. Design, development, SEO and paid search run by one team that owns the result. You stop spending half your week getting three separate agencies to talk to each other.
Trusted by leading ecommerce brands
Ecommerce projects we're proud of
- Wholesale
- Retail
- Home & Garden
- B2B
- Website Migration
Alert Electrical
Powering a faster, smarter ecommerce experience for Alert Electrical
- Jewellery
- Luxury
- Website Development
David Morris
David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market
- Fitness
- Website Development
Wattbike
Implementing scalable Shopify solutions for Wattbike’s new product launches
- Home & Garden
- Interiors
- Ecommerce Design & Development
Nottingham Lighting Centre
Building a scalable online presence for Nottingham Lighting Centre
Our Services
Whatwedo
Covering everything that helps ecommerce brands increase revenue. Whether you're looking to improve customer experience with a website rebuild, or you want more top of funnel traffic.
/ 01Design
We offer design only services to help you envisage new customer journeys and to improve the conversion rate of your store. Ready for hand-off to your development team.
/ 02Build
Shopify Design & Build
Replatforms, headless implementations, B2B builds and the custom functionality the off-the-shelf apps can't handle at scale.
/ 03Acquisition
Get in front of customers when they're searching for products like yours and improve your visibility in AI conversations at the same time.
/ 04Acquisition
Helping you get in front of customers across paid search, whether it's text ads or Google Shopping.
/ 01Design
We offer design only services to help you envisage new customer journeys and to improve the conversion rate of your store. Ready for hand-off to your development team.
/ 03Acquisition
Get in front of customers when they're searching for products like yours and improve your visibility in AI conversations at the same time.
/ 02Build
Shopify Design & Build
Replatforms, headless implementations, B2B builds and the custom functionality the off-the-shelf apps can't handle at scale.
/ 04Acquisition
Helping you get in front of customers across paid search, whether it's text ads or Google Shopping.
/ 01Design
We offer design only services to help you envisage new customer journeys and to improve the conversion rate of your store. Ready for hand-off to your development team.
/ 02Build
Shopify Design & Build
Replatforms, headless implementations, B2B builds and the custom functionality the off-the-shelf apps can't handle at scale.
/ 03Acquisition
Get in front of customers when they're searching for products like yours and improve your visibility in AI conversations at the same time.
/ 04Acquisition
Helping you get in front of customers across paid search, whether it's text ads or Google Shopping.
Who are we
The people doing the work
We're a small team of ecommerce experts based in Nottingham, set up so the senior people stay on the work rather than getting pulled into managing other people doing the work.
That sounds like a small thing. In practice it changes the entire engagement, because the person who understands your brand at week two is still the person making the call at month fourteen.
Most agencies grow by adding layers. A partner sells the work, a director oversees it, an account manager runs the day-to-day, and the actual build happens two or three steps removed from anyone who sat in the pitch. We've stayed deliberately mid-sized because that structure produces work nobody is really accountable for. Our designers, developers, SEO specialists and paid media leads sit in the same office, on the same projects, with the same Slack channels.
What that means for you is fewer meetings about meetings. Direct access to the people building the thing. Decisions made in days rather than escalated through three layers and back.
We've been doing this since 2014. The team has built for fashion brands, homeware brands, food and drink brands, B2B suppliers and a handful of categories most agencies never touch.
Why ecommerce leaders pick us
Most agencies rely on a model where they hire junior staff to keep their margins high. The result is that quality is inconsistent and they're having to learn on the job. We flipped this on its head, we charge more but couple you with more experienced staff that know what they're doing.
Most marketing retainers are heavily weighted toward research. Our approach is to let our own technology handle a lot of this automatically so that our marketing executives can work on implementation instead.
Whether it's a build project, or a marketing retainer, we believe in clear objectives and KPIs.
We take a benchmark of things like conversion rate and revenue before we start building and then another after 30 days of launch, meaning you have clarity on how much things have improved.
Our marketing services all come with clear reporting on those same KPIs, allowing us to demonstrate our value clearly.
We've built on Shopify Plus for over a decade and work almost exclusively with established brands on the platform. That focus means we know which apps break at higher order volumes, which Plus features are worth negotiating into the contract, and how to architect a store that grows without slowly drifting toward a replatform.
Approach
Howwework
A four-stage process refined across hundreds of Shopify Plus engagements. Each stage produces something concrete you can take to your leadership team, so the engagement stays predictable from kickoff through launch and into ongoing growth.
/ 01Discover
Auditing
A commercial and technical audit of where the store sits today. Revenue by channel, traffic quality, conversion drop-off points and the gap between you and the three to five competitors actually taking share.
/ 02Plan
Roadmap
A prioritised twelve-month roadmap that sequences design, build and growth work by commercial impact. Quick wins in the first quarter, structural work in the middle, longer plays at the back end, all costed against expected return.
/ 03Build
Delivery
Design and build run to a defined timeline, with a process designed to bring you into the project collaboratively. SEO and paid work starts in parallel from week one where the architecture supports it.
/ 04Grow
Optimise
Post-launch we move into a monthly growth retainer covering CRO, ongoing SEO, paid media management and quarterly reviews with your team. The store gets better every month rather than drifting toward a replatform two years later.
/ 01Discover
Auditing
A commercial and technical audit of where the store sits today. Revenue by channel, traffic quality, conversion drop-off points and the gap between you and the three to five competitors actually taking share.
/ 03Build
Delivery
Design and build run to a defined timeline, with a process designed to bring you into the project collaboratively. SEO and paid work starts in parallel from week one where the architecture supports it.
/ 02Plan
Roadmap
A prioritised twelve-month roadmap that sequences design, build and growth work by commercial impact. Quick wins in the first quarter, structural work in the middle, longer plays at the back end, all costed against expected return.
/ 04Grow
Optimise
Post-launch we move into a monthly growth retainer covering CRO, ongoing SEO, paid media management and quarterly reviews with your team. The store gets better every month rather than drifting toward a replatform two years later.
/ 01Discover
Auditing
A commercial and technical audit of where the store sits today. Revenue by channel, traffic quality, conversion drop-off points and the gap between you and the three to five competitors actually taking share.
/ 02Plan
Roadmap
A prioritised twelve-month roadmap that sequences design, build and growth work by commercial impact. Quick wins in the first quarter, structural work in the middle, longer plays at the back end, all costed against expected return.
/ 03Build
Delivery
Design and build run to a defined timeline, with a process designed to bring you into the project collaboratively. SEO and paid work starts in parallel from week one where the architecture supports it.
/ 04Grow
Optimise
Post-launch we move into a monthly growth retainer covering CRO, ongoing SEO, paid media management and quarterly reviews with your team. The store gets better every month rather than drifting toward a replatform two years later.
Want to see what's possible?
Tell us about your brand and we'd be happy to put together a free growth audit covering design, SEO and paid opportunities specific to your store and competitor set.
It all starts with a free discovery call to see if we're a good fit for each other.