- Retail
- Ecommerce Design & Development
Parkside Tiles
Refining online retail through a custom Shopify design and build for Parkside Tiles
●Shopify builds with SEO & AI SEO baked in.
Shopify Agency for brands that want to be discovered by new customers
Most agencies build the store, then hand it to a separate SEO team to "fix the rankings" after launch. That's why so many rebuilds tank traffic for half a year. We do the SEO architecture before the design starts, with the same team that builds the site.
Trusted by leading ecommerce brands
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Why we work this way
The traffic drop after a rebuild is not inevitable. It's a process failure.
Almost every Shopify rebuild we get called in to rescue has the same story behind it.
The design agency wins the pitch. They produce gorgeous Figma files. The developer builds to the designs. The site launches. Traffic falls off a cliff and nobody can fully explain why.
What happened is that nobody owned the search work during the build. Collections got renamed without redirect planning. The URL structure was designed for navigation, not for the keywords customers actually search. Schema was deprioritised because it didn't show up in the design. Two months after launch, an SEO agency gets parachuted in to "fix it" and spends six months untangling decisions that should never have been made.
The fix is structural. The team building the store has to be the same team that owns the SEO, the schema, the redirect map and the post-launch monitoring. Not a friendly agency partner. The same team.
Our SEO team has spent time building technology to help us migrate a stores SEO safely, with minimal traffic disruption.
Our Services
Whatwebuild,fix,migrateandgrow
Most clients come to us for one of these. A lot of them come back for the others.
/ 01Build
Custom Shopify and Shopify Plus builds for brands launching, rebranding or replacing a store that's stopped scaling. Custom Liquid or headless on Next.js, depending upon the commercial case.
/ 02Adopt
Already on Shopify and your developer has gone quiet? We take on existing codebases, audit what's there, and pick up the backlog. New features, performance fixes, app cleanup.
/ 03Migrate
Magento, WooCommerce or BigCommerce to Shopify. The risk on a replatform is losing rankings during the switch. Our redirect and migration process holds onto them.
/ 04Grow
Ecommerce SEO, AI SEO and Google Ads, run by the team that built the store. No handoffs, no finger-pointing when something stops working.
/ 01Build
Custom Shopify and Shopify Plus builds for brands launching, rebranding or replacing a store that's stopped scaling. Custom Liquid or headless on Next.js, depending upon the commercial case.
/ 03Migrate
Magento, WooCommerce or BigCommerce to Shopify. The risk on a replatform is losing rankings during the switch. Our redirect and migration process holds onto them.
/ 02Adopt
Already on Shopify and your developer has gone quiet? We take on existing codebases, audit what's there, and pick up the backlog. New features, performance fixes, app cleanup.
/ 04Grow
Ecommerce SEO, AI SEO and Google Ads, run by the team that built the store. No handoffs, no finger-pointing when something stops working.
/ 01Build
Custom Shopify and Shopify Plus builds for brands launching, rebranding or replacing a store that's stopped scaling. Custom Liquid or headless on Next.js, depending upon the commercial case.
/ 02Adopt
Already on Shopify and your developer has gone quiet? We take on existing codebases, audit what's there, and pick up the backlog. New features, performance fixes, app cleanup.
/ 03Migrate
Magento, WooCommerce or BigCommerce to Shopify. The risk on a replatform is losing rankings during the switch. Our redirect and migration process holds onto them.
/ 04Grow
Ecommerce SEO, AI SEO and Google Ads, run by the team that built the store. No handoffs, no finger-pointing when something stops working.
What "SEO baked in" actually means in practice
The URL structure, collection architecture and internal linking on a Shopify store are decided in design, not in SEO. If your SEO agency only gets involved after launch, those decisions have already been made by people who weren't optimising for search. We run the keyword research and information architecture work as the first step of the project. The design gets built to that.
Most rebuilds we audit have a redirect file that was put together in the last week before launch. That's how you lose half your organic traffic overnight. Ours is mapped against the existing site's top 500 organic landing pages, signed off two weeks before launch, and monitored in Search Console daily for the first month.
ChatGPT, Perplexity and Google AI Overviews lean on structured data far harder than Google's blue links ever did. Product, Offer, Breadcrumb, Review and FAQ schema all get implemented during the build, not retrofitted from an app later.
We set Core Web Vitals targets at kickoff and test against them every sprint. If a third-party app blows the budget, we replace it before launch rather than after.
Approach
Howabuildrunswithus
12-24 weeks, depending upon scope. A clear timeline of what will happen and when before we start and a QA process that delivers shiny bug-free websites.
/ 01Audit
Where you stand
A commercial and technical audit of the current store. Revenue by channel, conversion drop-offs, search opportunity, and the three to five competitors taking share from you.
/ 02Plan
SEO & Scope
The keyword map, URL structure and content hierarchy are agreed here, before any design starts. Fixed scope, fixed timeline.
/ 03Build
Design to launch
Figma to Liquid in two-week sprints. SEO, schema and content work runs in parallel. QA covers performance and search-readiness before launch.
/ 04Grow
After launch
Redirect monitoring, indexing checks, growth retainer covering SEO, paid and ongoing development. The store keeps getting better instead of drifting toward the next replatform.
/ 01Audit
Where you stand
A commercial and technical audit of the current store. Revenue by channel, conversion drop-offs, search opportunity, and the three to five competitors taking share from you.
/ 03Build
Design to launch
Figma to Liquid in two-week sprints. SEO, schema and content work runs in parallel. QA covers performance and search-readiness before launch.
/ 02Plan
SEO & Scope
The keyword map, URL structure and content hierarchy are agreed here, before any design starts. Fixed scope, fixed timeline.
/ 04Grow
After launch
Redirect monitoring, indexing checks, growth retainer covering SEO, paid and ongoing development. The store keeps getting better instead of drifting toward the next replatform.
/ 01Audit
Where you stand
A commercial and technical audit of the current store. Revenue by channel, conversion drop-offs, search opportunity, and the three to five competitors taking share from you.
/ 02Plan
SEO & Scope
The keyword map, URL structure and content hierarchy are agreed here, before any design starts. Fixed scope, fixed timeline.
/ 03Build
Design to launch
Figma to Liquid in two-week sprints. SEO, schema and content work runs in parallel. QA covers performance and search-readiness before launch.
/ 04Grow
After launch
Redirect monitoring, indexing checks, growth retainer covering SEO, paid and ongoing development. The store keeps getting better instead of drifting toward the next replatform.
Tell us about the project
New build, replatform, or rescue work on a store that isn't performing.
Book a free discovery call today and we'll diagnose exactly what's holding you back and how we can fix it.