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Dylan Brain

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Search Marketing Enters a New Era: Welcome to GEO

 to rank on Google’s search results pages. But with the rise of AI-powered tools like Google’s Search Generative Experience (SGE) and Bing Copilot, the way content is 

ed and clicked has fundamentally changed. Enter generative engine optimisation (GEO) – a strategy that focuses on making your content more likely to appear in AI-generated answers within search results.

With the rise of AI-powered search experiences like Google’s Search Generative Experience (SGE) and Microsoft’s Bing Copilot, we’re witnessing the evolution of how information is discovered, summarized, and served to users. Search is no longer just about 10 blue links it's about AI-generated answers that synthesize information from across the web and present it in a conversational, human-like format.

Generative Engine Optimization is a new branch of SEO designed for AI-first search environments. Rather than simply targeting keywords or metadata, GEO focuses on making your content more discoverable, credible, and quotable by large language models (LLMs) powering tools like SGE and Copilot.

Wattbike

the human-led tech-enabled ecommerce agency

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Fitness

Website Development

Implementing scalable Shopify solutions for Wattbike’s new product launches

Parkside Tiles

Shopify design & build services

Retail

Ecommerce Design & Development

Refining online retail through a custom Shopify design and build for Parkside Tiles

Alert Electrical

SEO & PPC

Driving 20% revenue growth for Alert Electrical in just 3 months

Nottingham Lighting Centre

Home & Garden

Interiors

Building a scalable online presence for Nottingham Lighting Centre

David Morris

Jewellery

Luxury

David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market

Alfresco Chic

How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC

Optimising David Morris’ digital footprint with impactful, multi-faceted SEO 

Wholesale

Website Migration

Powering a faster, smarter ecommerce experience for Alert Electrical

Redesigning luxury: Ecommerce web design for London Jeweller, David Morris

(Test) What is generative engine optimisation (GEO) and how is it changing search marketing?