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Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Domain authority is a metric used to rate your website in the 

In short, the higher the domain authority (DA) a website has, the easier it will be for its content to index and rank. All of which means the website is more likely to gain top search engine rankings, along with more clicks, engagements and conversions as a result. 

Website owners can find their current DA score by using SEO software such as Semrush or Ahrefs. 

Brand new websites will have a domain authority of 0. Over time, existing websites may struggle to boost their DA score past a certain point. 

So how do you grow your score to a decent level, no matter what your current DA happens to be?

According to Moz, domain authority scores are rated like so: 

However, it’s essential to know that domain authority is also subjective, and can also be dependent on niche. That’s why it’s important to focus on the DA scores of your competitors, since ranking above the average of your industry is more important. 

Naturally, nobody wants a DA of 1. Though aiming for a DA of 85 isn’t going to be feasible for most websites, which is why focusing on providing the best quality experience, and also a score in line with your competitors is what to aim for. 

If a website provides a poor experience in terms of the navigation, responsiveness or load times, it’s just not going to climb the rankings. Instead, that website will have a high bounce rate and a lack of decent backlinks.

 and is regularly updated, it will provide the best user experience. 

For any website owner or content creator who is struggling to boost their domain authority, this step definitely can’t be skipped. 

Some of the websites with the highest domain authorities on the internet include Apple and Amazon. While we’re not saying you have to pour millions into your website to soar to similar heights, there’s definitely something to be said for prioritising user friendliness throughout. 

When your website’s design is hitting all the right notes, it’s time to fine tune your content. This includes all metadata, page headings, 

Users want a website that loads fast and is relevant to their search terms. The content they find on your website should feel genuinely helpful so that users will spend longer on the page. Plus share your content with others as well as convert. 

Every website will have a main niche, and other pages may feature umbrella terms from this main keyword. So the aim is to ensure each page naturally supports the rest of the content. 

So definitely ditch pre-made website templates, stock images or copied text. Basically, anything that isn’t original or helpful. Making the sales journey as seamless as possible is also a must. 

How to identify and manage keyword cannibalisation

It’s no secret that backlinks are a huge determining factor of a website’s domain authority. 

The SEO specialism backlinks that fall under is off-page SEO. 

There are two main problems with backlinks:

- Getting backlinks full stop can be really difficult (hence the need for good & relevant content!)

Hopefully this is a given but purchasing backlinks is always a bad idea. It’s also essential to keep an eye on new backlinks on your SEO software, since lots of backlinks from low DA websites can be seen as spam.

Getting genuine backlinks is really difficult, let alone backlinks from high domain authority websites. But, this is far more likely to happen when a website contains original and high quality content. 

Google (other search engines also exist) will reward you for using internal links within your own content, especially over anchor text. 

A good rule of thumb is to include a backlink for every 200 words of content on a page or blog post. Certainly don’t go overboard, or link to the same content twice within a page.

Instead, what you’re looking to do is naturally lead users to other relevant content, or the next logical step within the sales process. 

Conduct Regular SEO Audits (& Fix Errors) 

Any number of aspects may be hindering your website’s SEO, and therefore, negatively affecting your domain authority score. 

The only way to find out and keep on top of any issues is by conducting regular SEO audits. 

Most SEO platforms are also good at sending email updates if anything flags up as a problem, such as multiple H1 tags or missing meta descriptions. 

Hiring a dedicated SEO specialist or agency can take care of these problems on your behalf, while preventing new errors from occuring wherever possible due to following best practices. 

Need any help with all things SEO including improving your domain authority score? 

 is a digital marketing agency based in Nottingham, and we provide SEO services to our clients across various industries.

Let us know how we can help by getting in touch with our team. Simply 

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5 Ways To Boost Website Domain Authority