Imaginaire started life as The Imaginaire; since that, we did a ‘Facebook’ and dropped the ‘the’.
After many years of working in agencies, we had the overwhelming feeling that 1) we could do what they were doing for ourselves and 2) we could do it better for our customers.
Life gets busy, so we wanted to make everything we do as easy as possible for our customers. It’s the most common feedback that we get from our customers – that we just made things easy.
The ethos that underpins our agency is that everything we do should be open and transparent for our customers. Unfortunately, the digital marketing industry has been plagued over the years with companies that are there to make a quick buck. These companies would hide behind the ‘dark magic’ of digital marketing and do as little as possible, rarely providing results.
Our OH! (Open & Honest) culture is in place to prevent this. With every monthly account, we agree key performance indicators (KPIs) with you from the start, meaning we’re both on the same page about what’s important to your business. We’ll then provide monthly reports which tell you what we’ve done for our fees and the results that we’ve achieved for you. It’s the right way to do digital marketing and we’re committed to it.
We make no bones about it, we’re not a huge team. We handpick our staff based on their ambition, their technical ability or potential and their attitude to work. To us, there’s nothing that we can imagine (or, Imaginaire!) that would be worse than having a staff member that is technically gifted, but hates what they do. Our culture is about having fun while we work and having genuine enthusiasm for our customers and their websites.
Operating in this way has helped our business grow from a humble freelance business based out of a bedroom, to an agency which was recently recognised by Google as one of the fastest growing in the East Midlands.
Our relationships with our customers are hugely important to us and we’re grateful to be able to consider our clients as friends as well as business associates.