Driving 20% revenue growth for Alert Electrical in just 3 months

20% more revenue within 3 months, within the same budget

Our splitting of the main Google Shopping campaign into smaller, category based campaigns delivered huge results, seeing return on ad spend (ROAS) go through the roof.

This, running alongside an SEO strategy to improve the positioning of key products and categories, led to an outstanding result of 20% revenue growth within 3 months without spending more on ads. We also have the scope for much more growth over the next 12 months, we can’t wait to see how far we can take it!

Doing the fundamentals well, at scale

Alert Electrical stocks over 10,000 products, presenting a challenge when it comes to optimising them for search. We needed to create a method to highlight the biggest opportunities so that we could focus on them, with a view to bringing in big data tooling such as BigQuery, Python scripting and Machine Learning further down the line (after we’d created some initial momentum).

We have been lucky enough to have a good communication channel with Alert’s website manager, who has a deep level of product knowledge and knowledge of the profitability of different items, allowing us to make recommendations based purely on search data, and then be steered based on which items are the most profitable for them.