How we helped Oyster Retail Packaging grow their traffic by a huge 415% with a national SEO campaign.
Digital marketing is an overarching name for any kind of marketing that’s implemented on the Internet. It can include content marketing, search engine optimisation, pay-per-click advertising, social media marketing, email marketing or a combination of all of them.
The first step to a successful digital strategy is to work out what you want to achieve with it. Every business is different in this respect. Some will want to increase online sales through their ecommerce store, while other businesses will simply want to get the phone ringing more and to generate more leads.
Whatever your goal, our expert digital marketing consultants will help you plan a bespoke strategy to achieve it within your budget.
We’ve built our reputation thanks to our transparent, no-nonsense approach. We’ll explain every part of your campaign and what we’re planning to you in plain English – no techy jargon!
What’s more, we’ll provide you with a monthly report telling you exactly how many people have seen your website, which channels they’ve come from, how many enquiries this has led to and how much each enquiry has cost you.
You can rest assured that you’re in safe hands when it comes to your online marketing with us, we’re a Google Partner agency and our staff are handpicked for their talent.
We like to be clear on what we provide across all of our services and digital marketing is no exception. We’ve gone through each aspect of our service below.
Before taking on your digital marketing, we’d hazard a guess that you’d want to meet us and find out what we’re about. We’ll happily visit you to provide a free consultation about your digital strategy.
In this session, we’ll work out what you’re looking to achieve from your online marketing efforts and whether you’re best to focus entirely on SEO, PPC or Social Media, or whether it would be better to combine the three. We’ll also work out what sort of budget you’re comfortable with spending on a monthly basis so that we can put together a tailor-made strategy to achieve success.
The majority of our clients are businesses that are looking to increase the number of phone calls and email enquiries that they get from their website.
That being said, we also have a growing number of clients that own ecommerce websites and their goal is to obviously increase online sales.
Whatever your goal, we’ll come up with a structured solution to help you achieve it.
We’ll advise you on which channels are best to focus on, or whether it’s best to look at a combination of all of them and where your budget is best allocated.
You’ll also learn about how our digital marketing service works and how we report the progress of it to you.
Once we know what you want to get out of your campaign and after you (hopefully) like the sound of what we do, we’ll begin to research and plan out your digital strategy for the coming months.
If you’re focusing primarily on marketing your business through the search engines, we’ll take a look into what your customers are likely to be searching for. We call this keyword research.
We’ll take a look at what your competitors are doing online and how we can do things better for your business.
Taking the time to really think about how we can reach your target customers will pay dividends over the course of the campaign. It also allows us to come up with a more structured plan for your business.
As soon as we have a solid plan for your digital marketing campaign, your own dedicated digital marketing consultant will begin work on implementing it with a view to bringing you a return on your investment with us as quickly as possible.
We’ll ensure that everything is set up properly at this stage and that we’re measuring the impact of our marketing efforts from the start. This way, we can give you an idea of where we’re starting from and you can see the growth of this over time.
Your consultant will be in regular contact with you throughout your campaign and available to talk to you on the phone if you need anything explaining. We understand how important it is that you can speak to a real person on the phone sometimes.
You’ll also get the benefit of our collaborative culture, whereby we get the whole team together on a monthly basis to go over each campaign and to discuss how we can optimise it further. It’s during these sessions that we get some of our best ideas.
Your consultant will monitor your website traffic and how effective your digital marketing campaign is on an ongoing basis – meaning we can tweak the campaign here and there to make your budget work harder for your business.
The biggest thing that digital agencies get wrong is that they don’t communicate effectively with their clients.
We wanted to shake that up in our agency and we decided that the only way to operate should be by telling you exactly what we’ve been up to and the impact that it’s had on your business.
For every digital campaign, we will agree key performance indicators with you prior to beginning. These may be as simple as visitors to your website and enquiries or they may be more complex and involve goals such as users requesting a brochure, joining your mailing list or submitting a quote request.
We provide monthly reports that tell you the work that’s been carried out on your account during the preceding month and an overview of how the account is performing in relation to its key performance indicators.
Reporting in this way gives you a regular insight into how your website is working for your business and gives you a clear idea of what you’re getting for your money.
We feel that despite us being in a digital world, face-to-face meetings are still important. That’s why with all of our digital marketing clients we hold quarterly review meetings to go through the progress of your account.
We’re a progressive, ambitious agency and we want this to be reflected in our monthly marketing accounts.
Your account manager will tell you how your website has performed over the previous quarter and what we have planned next. They’ll also highlight any opportunities that we’ve spotted so that you can grow your website even further.
We’ll be able to show you the progress of your account over its lifetime and present new ideas to ensure that you’re leading your market when it comes to digital.
The structured timing of the review meetings also gives you a chance to ask any questions that you may have regarding your account and keeps you in the loop with regards to our goals for your website over the next quarter, six months, year and beyond.
Imaginaire have worked really well for us and I would be happy to recommend them. They are very responsive to new requests and always come up with some great ideas to work through. Many thanks – keep up the good work.
We selected Imaginaire Digital from a plethora of companies that had contacted us over the years, we appreciated the advice that was given in understandable terms and the ease of working with them. The project to revamp our website and SEO was handled quickly and professionally and we are delighted with the outcome.
Imaginaire Digital have been great for us. Our account manager, Seb, pops in to see us regularly and keep us up to date with progress and the results have been unbelievable. Very happy to recommend them as a company.
Ready to take your digital marketing to the next level? Call us today for a free consultation.0115 971 8908