How we helped Oyster Retail Packaging grow their traffic by a huge 415% with a national SEO campaign.
We provide SEO services to customers in Nottingham, Derby and Leicester to help them generate more leads for their business.
Search Engine Optimisation (or SEO as it’s more commonly known) is about finding what your target market is searching for when they are looking for a business like yours, then positioning you in front of them at that moment. According to Search Engine Land (one of the leading digital marketing publications), SEO is about gaining traffic from the organic (i.e. non-paid for) listings of Google and the other search engines.
Our range of services offer a fantastic return on investment and help you find new customers when they’re ready to buy from you. We offer regular reporting and a dedicated consultant to ensure that your account runs smoothly and effectively.
As one of Nottingham’s leading agencies, we’re accountable for our campaigns and we measure where you are in the major search engines, the amount of people visiting your website and how many people are going to to call or email you. This way, you know exactly where you stand and how your website is performing.
The two main components of a successful campaign are, firstly, that your website is built effectively and contains content that would help a potential customer and, secondly, that other websites are linking to you. Your dedicated expert will develop a strategy to put all of the cogs in place that will help you consistently grow the traffic that your website receives and they’ll be in touch with you regularly to keep you in the loop.
The impact for you? Apart from the obvious, that customers will now be able to find you, you’ll also see an increase in brand exposure, leads generated and, ultimately, new business won.
Whether you’re looking for national SEO to target competitive terms, or you’re looking to gain a foothold in your local area with local SEO, we’ll be able to help.
Call us on 0115 971 8908 for a free, no obligation quote and we’ll be happy to visit you at your premises.
The nuts and bolts that go into each and every one of our campaigns
There are two parts to this:
The completely free initial audit: during this we will take a look at how your website is set up currently, how well you’re ranking for industry terms in Google and Bing and we’ll make recommendations about the types of things we’d fix if you appointed us as your SEO company of choice.
The technical audit: when every new client comes on board with us, we get the team together to take an in-depth look at your website. As well as looking at it from a search engine optimisation perspective, we’ll look at how well it is optimised to convert website visitors into enquiries. Your account manager will then go through the findings with you and we will put together a written strategy for us to work from.
Being this thorough in the early stages is what sets us apart from our competition and it gets your campaign started on the right foot.
It’s no good doing lots of work on your website and getting it ranking highly in the search engines for phrases that people never search for.
That’s why we always take the time to research which phrases to target thoroughly and we look at things like how many times the phrase is searched for each month.
Once we’re happy, we’ll plan out which pages of your website to optimise for which phrases and we’ll have a look at the competition that we’ll be dealing with.
This allows us to really hone the strategy and ensure that your campaign is effective from day one.
We’ll also think about how we’re going to get other websites to link back to you. Links from other websites are seen as a vote of confidence by Google and the other search engines and, if they’re earned naturally, they can have a huge impact on your fortunes when it comes to ranking for search phrases.
We’re experts in producing strategies for local and national companies to generate more website traffic and, ultimately, more business.
Once we’ve got a strategy that we’re happy with and that the whole team is agreed is right for your business, your dedicated SEO consultant will start working on implementing the plans and producing results for you.
We’re very lucky to have some of the most talented staff in the UK when it comes to digital marketing and you’ll benefit from our continued investment in a strong workforce.
Your consultant will bring in people from our web design department to ensure that the website is optimised from a technical ‘on-site’ perspective (i.e. all of the pages of your website are optimised for the phrases we researched earlier) and that we’re constantly looking for ways to gain exposure for your website by producing content and networking with other websites in your industry.
We’re proud of our OH! (Open & Honest) culture and it underpins everything we do. Our SEO service is no different, we want to make everything as transparent as possible – that’s why we measure so many things!
We don’t just measure where you are in the search engines, we also measure the number of people visiting your website and how many have converted into an enquiry or lead for your business.
Every single month, you will receive a report that tells you:
Every customer gets a dedicated account manager who will be available for quarterly review meetings and on the phone to explain how your website is performing and what we can do to take it further.
They’ll work hand in hand with your dedicated consultant to decide strategy and to ensure that works are completed when we say they will be. We’ve found that working this way helps to build a strong relationship with our customers that’s built on trust.
Every quarter, we’ll discuss where you were in the previous quarter vs. now and we’ll use several KPIs (key performance indicators) to measure this. We’ll also recommend new avenues to explore that we feel will prove fruitful for your company.
The ethos of constant progression allows you to see substantial growth in your online presence and we relish the challenge of delivering on this.
Imaginaire have worked really well for us and I would be happy to recommend them. They are very responsive to new requests and always come up with some great ideas to work through. Many thanks – keep up the good work.
We selected Imaginaire Digital from a plethora of companies that had contacted us over the years, we appreciated the advice that was given in understandable terms and the ease of working with them. The project to revamp our website and SEO was handled quickly and professionally and we are delighted with the outcome.
Imaginaire Digital have been great for us. Our account manager, Seb, pops in to see us regularly and keep us up to date with progress and the results have been unbelievable. Very happy to recommend them as a company.
Looking for an SEO company in Nottingham that you can trust?
Call us today on 0115 971 8908