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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Ecommerce SEO (Search Engine Optimisation) 

refers to the process of optimising your online store to rank higher in search engine results pages. 

The goal is to improve visibility, drive organic traffic, and ultimately increase conversions. Unlike traditional SEO, ecommerce SEO focuses on optimising product pages, category pages, and other essential site elements to 

The importance of product listing optimisation

Optimising product listings with ecommerce SEO

 and phrases your target customers are searching for using tools like Google Keyword Planner, Ahrefs, or Semrush to find relevant, high-intent keywords. When carrying out keyword research, it's important to focus on: primary keywords, which are main terms customers use, 

, which are specific searches with lower competition and buyer intent keywords, which are phrases indicating purchase intent.

Your product title is one of the most important ranking factors. A well-optimised title should include:

Product descriptions should be optimised not only in line with SEO but also to ensure that they are written as an advertisement and copy for customer experience. When creating the descriptions, you should avoid generic product descriptions provided by manufacturers and instead craft unique, engaging, and informative descriptions that highlight key features and benefits, address customer pain points, use natural language with relevant keywords (but avoid keyword stuffing) and improve readability with bullet points where necessary.

A clean and keyword-rich URL structure improves SEO and 

, and long, cluttered URLs should be avoided with any unnecessary parameters.

Best Practice:www.example.com/mens-running-shoes/nike-air-zoom-pegasus-40

Avoid:www.example.com/product?id=12345&category=shoes

Search engines can’t read images, but they can read alt text. Optimising your images can boost rankings and improve accessibility. By using high-quality, compressed images to improve page load speed and adding descriptive file names, you can make use of any images to support existing copy.

Include relevant keywords in the alt text, such as: "Nike Air Zoom Pegasus 40 Men’s Running Shoes in Black".

helps search engines understand your product details better and enables rich snippets (e.g., star ratings, price, stock status) in search results.

Use Product Schema to mark up:Product namePriceAvailabilityReviews & ratings

 can drive customers away. That's why you should always ensure your site is mobile-friendly with responsive design, especially with so many customers now finding and purchasing goods on the go and through their mobile device. When designing and developing a website, you should consistently check that your site is adaptable to different screen sizes, especially with e-commerce where people are viewing and potentially going through with a transaction. 

is optimised using tools like Google PageSpeed insights, and check that images and scripts are optimised to reduce load times.

Customer reviews not only build trust but also improve rankings. Any business should always encourage genuine reviews and display them prominently through a business profile and under product collections and ranges. Here are a few ways in which customer feedback can contribute to good e-commerce SEO:

Internal links help distribute link equity and improve navigation. When writing product descriptions and on page content, it's important to link to related products, category pages, and blog content where relevant. This can also contribute to a positive customer experience as it creates a seamless journey from one page to another, especially if they are looking to purchase more than one item or find related collections.

Your e-commerce journey starts and ends with Imaginaire. From designing your new site to implementing lasting, effective 

, we have an in-house team of SEO experts who will ensure your products, content and copy are fully optimised and getting in front of your customers.

With over 10 years of experience, we will ensure that your e-commerce store is home to all the right keywords, metadata, technical SEO and more, whether you’re selling jewellery or home appliances.

To speak to one of our SEO team members, get in touch 

Wattbike

the human-led tech-enabled ecommerce agency

Optimising Your Product Listings with Ecommerce SEO