You know a strong brand when you see one, right? From Nike’s famous slogan to McDonald’s ‘golden arches’, a stand-out brand sells. In fact, according to research by McKinsey, strong brands outperform the competition by 73%. Getting this right can therefore really make or break a business – especially in the competitive world we live … Continued
We’re slightly guilty at Imaginaire Digital of focusing pretty much solely on our two biggest selling digital marketing channels, search engine optimisation and paid advertising management, however we always like to highlight some of the other digital marketing channels out there. Influencer marketing is a term that has taken the marketing world by storm recently … Continued
What goes into a winning digital strategy? We believe it’s based on looking at the customer journey from start to finish.
One of the things we’re asked most often as an SEO agency is ‘how do Google decide who’s going to be at the top of the search results?’… A very expansive question with an even more expansive answer! We’ve done our best to amalgamate our knowledge and the thoughts of industry experts such as Brian … Continued
The 11 business automation tools that we couldn’t live without at Imaginaire Digital.
SEO (Search Engine Optimisation) is quite simply the process of helping your website to appear higher up in the search engines to deliver more visitors to your website. Google and the other search engines display links to websites in the order that they feel will be most helpful to that user for the phrase that … Continued
We were recently invited to visit one of our new web design clients in London where they wanted to give us an insight into the buzz surrounding the tech and startup world at the moment. They showed us a couple of co-working spaces in which they had begun their own entrepreneurial journey. We work closely … Continued
One of the most frustrating things in the world is when you invest in something like a website, and then it doesn’t bring any money back to you. Your website should be a lead generating machine, yet most businesses struggle to squeeze anything from theirs. Make sure your website isn’t making one of the 8 … Continued
One of the main questions we’ve been getting recently is ‘what is remarketing and how can it help my business?’, so hopefully this helps!