Imaginaire

5 Common Misconceptions About Adwords

How to Improve Your Quality Score

How to use your time better as a business owner

Five Ecommerce Brands Nailing Content Marketing

Get our team of ecommerce experts to build a winning strategy for your business

We make sure that every solution is personalised, efficient, and built around your goals

Request a quote today, and let's turn your ideas into results 

Request a Quote

Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

What is e-commerce customer journey mapping?

Customer journey mapping is the process of creating a visual representation of the path a customer takes when interacting with your brand. This includes every stage, from awareness and consideration to purchase and retention. In ecommerce, this journey often takes place entirely online, across a variety of digital touchpoints including 

, checkout flows, and email communication. Mapping this journey helps brands understand customer needs, pain points, emotions, and behaviours at each step to allow them to notice gaps or friction points in the buying process that may be preventing conversions.

The importance of customer journey mapping

The ecommerce customer journey is rarely linear. Shoppers may enter your site through a 

 email, browse products, and finally make a purchase days later. Without a map to track these interactions, it’s nearly impossible to optimise this experience. This is where mapping comes in. Customer journey mapping helps ecommerce businesses in several key ways:

Steps to create an effective ecommerce customer journey map

Creating a useful journey map involves more than just sketching out a few steps. It requires data, understanding, and research into of your customer personas. Here are some simple steps to follow to create a successful customer journey map:

How to apply maps to your e-commerce strategies

Wattbike

the human-led tech-enabled ecommerce agency

How to use ecommerce customer journey mapping