The Brief
What was required
One of Advanced Commercial Interiors’ main assets is their huge gallery of images, videos and case studies of previous projects they’ve completed. We had originally been taken on to help implement a new SEO strategy for them a couple of years ago and, with the new traffic, they wanted to really impress potential clients.
After a recent conversion of a derelict mill to become their (and our) new offices, we had a high quality video created to highlight the works which we thought would provide a nice introduction to the company on the website.
They wanted a website that prioritised their high quality project images, whilst retaining the rankings that we had built for them in terms of SEO.
As well as planning out the website from a design point of view, we created a detailed website migration plan to ensure there were no traffic losses.
What we did.
We built a website that used their video as a background as the first thing that you see when you land on the homepage.
We’ve found that the time spent on the homepage has increased as users watch the full video before going to different areas of the website. We’ve also seen conversion rates improve by over 5% since adding the video.
Imaginaire Digital have been fantastic for our business. From initially helping us with the marketing for our existing site, they have since re-designed the website and the leads are now flowing. We’d definitely recommend them if you’re looking at reviewing your web presence.
Roy Thompson, Advanced Commercial Interiors Ltd
The Result
A cutting edge website that shows off their work
We built a website that is at the cutting edge of web design, focusing specifically on how we could maximise the number of conversions we gained from existing traffic.
One of the features we added was a call to action panel that would detect whether the user was browsing during office hours and, if they were, show a phone number as the call to action and, if not, show an email button.
We also built fully functioning case studies, image gallery and video gallery areas so that website visitors could find all of the information they needed to encourage them to pick up the phone and enquire.
Not just a website design project
This is the case for the majority of our customers: they usually don’t just want a website that looks pretty, they want to get as many eyes on it as possible so they can generate business from it.
With aci, we have worked closely with them for just over two years to help them increase the traffic to their website from the search engines.
