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Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

What does project management mean for web development?

Project management in web development is the organised process of planning, executing, and overseeing all the tasks involved in building and maintaining a website, from initial discovery and design through to launch and ongoing updates. It ensures your team works efficiently, stays on schedule, and delivers a product that aligns with client goals and user expectations.

Why project management matters for web development

Keeps projects on track - Helps prevent scope creep, missed deadlines, and poor communication.

Enhances collaboration - Aligns design, development, content, and marketing teams, so everyone knows who does what and when.

Improves quality and consistency - Clear workflows and checkpoints ensure you catch bugs, accessibility issues, or design inconsistencies before launch.

Builds transparency and trust - Clients and stakeholders appreciate visibility into timelines, milestones, and progress updates.

Reduces risk - A structured process mitigates surprises like budget overruns, prevents technical shortcuts from becoming long-term problems, or unexpected delays.


How to manage a web development project effectively

Start with a project brief: outline objectives, target audience, success metrics, and scope. Agree on deliverables, timeline, and budget before kicking off.

Break your project into phases (e.g. discovery, design, development, testing, launch). Use tools like Gantt charts or Kanban boards for visibility.

Clarify responsibilities - who handles UX, front-end, content, QA? Define handoffs and approval points to keep things smooth.

Use sprint cycles or milestone deliveries for frequent checkpoints. This allows for feedback, early course correction, and continuous improvement.

Track progress and communicate consistently

Schedule regular stand-ups or status updates. Use shared tools (like Trello, Jira, Asana) to log tasks, deadlines, and blockers.

Spot potential bottlenecks early - workload imbalance, technical complexity, or changing scope. Address them before they derail progress.

Before launch, conduct thorough QA, user testing, accessibility checks, and gather stakeholder feedback. Use findings to polish your site.

When live, monitor performance (load speeds, error logs, user behaviour). After project completion, run a retrospective: what worked, what didn’t, and what to change next time.

Common project management mistakes to avoid

Undefined or shifting scope - Without clear boundaries, projects can spiral.

Poor task visibility - If work isn’t tracked centrally, team members may miss deadlines or duplicate efforts.

Insufficient testing - Skipping QA or user testing can lead to usability issues post-launch.

Limited communication - Irregular updates cause misunderstandings and delay approvals.

Lack of post-launch oversight - Don’t assume that ‘launch’ equals ‘done’. Maintenance and analysis are ongoing.

Measuring success in web project management

On-time delivery rate - Were milestones met as planned?

Budget variance - Was the project delivered within its financial scope?

Bug counts or QA passes - How many defects were found, and how quickly were they resolved?

Stakeholder satisfaction - Is the client happy with the process and outcome?

Post-launch performance - Monitor metrics like page speed, bounce rates, and user feedback for true project success.

At Imaginaire, we coordinate design, development, and marketing into one cohesive process. If you’d like support delivering web projects smoothly - on time and on budget - our team is here to help.
Feel free to get in touch or call us on 0115 697 1158 for a friendly chat.

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A guide to project management for web development