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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Key dates for your 2025 marketing calendar

A well-structured content calendar is a game-changer for brands looking to maximise sales, engage their audience, and stay ahead in their industry.

Each month presents key opportunities to connect with your customers and promote your brand, whether that be through seasonal promotions, major shopping events like Black Friday, or awareness days that align with your brand’s values.

By leveraging an ecommerce content calendar, you and your marketers can:

New Year's Day launches the upcoming year and symbolises a fresh start for businesses and customers across the globe. Ecommerce businesses can use this time to encourage audiences to set resolutions for themselves and try new things, including certain products and services that can help them achieve their goals.

💡 Marketing focus ideas: New Year’s resolutions, fitness gear and regimes, productivity tools, and "New Year, New You" campaigns

Taking place every third Monday in January, blue Monday is a relatively melancholy day, and being in the middle of winter, is considered to be the most depressing day of the year. But eCommerce companies can leverage this to offer discounts and run positivity campaigns as a ways to tap into customer emotions.

💡 Marketing focus ideas: Offering exclusive codes and discounts, running a sale, promoting mood and productivity goods and services

This traditional Scottish celebration that can be a great opportunity for a selection of retailers to promote their products, but especially food and drink brands that stock traditional Scottish dishes and beverages.

💡 Marketing Focus: Whisky sales, Scottish food hampers, recipe blogs, themed social media content, leveraging local marketing and SEO

Every year, Lunar New Year is celebrated throughout many Asian countries, with each one having a corresponding zodiac animal. 2025 is the year of the Snake. Customers celebrating this holiday in China especially will want to purchase gifts for family, friends and colleagues, giving eCommerce companies plenty of opportunities to connect and focus on.

💡 Marketing Focus: Discounts and special offers, personalisations, animal-themed merchandise and gifting

The 67th Annual Grammy Awards: February 2

The Grammys are the biggest night of the year for the music industry. This awards ceremony celebrates musical artists from all parts of the world, and this year will be the 67th anniversary. Ecommerce businesses can build some relevance over the event, getting involved on social media and using it as a way to connect and advertise any relevant campaigns.

💡 Marketing Focus: Promoting music-related products, hopping on social trends and memes, celebrity endorsements

In early February, many consumers will head online to search for the perfect gift for their other half, loved ones or friends. Valentine's day has changed throughout the years, giving retailers flexibility and creativity when it comes to Valentine merchandise but there is still a key focus on the classic products including cards, flowers, scents and more.

💡 Marketing Focus: Gift guides, personalised gifts, last-minute express shipping promotions, email remarking

London Fashion Week: February 20 - February 24

Twice a year in February and September, the UK's most prolific trade show takes place in London and showcases more than 250 designers to international audiences. Brands in the fashion space will have plenty of opportunities to use this holiday to their advantage, promoting certain brands and trends but also using this to plan ahead in the world of design.

💡 Marketing Focus: Promoting brands and trending styles, social media trends, planning future collections, celebrity endorsements and influencer marketing

Ramadan is a significant month for millions of Muslims worldwide, influencing shopping behaviours, gift-giving, and preparations for Eid celebrations. Many consumers look for special offers on food, home essentials, modest fashion, and thoughtful gifts for family, friends, neighbours and colleagues.

💡 Marketing Focus: Ramadan preparation campaigns, gift guides, home decor, food promotions, cooking guides, Eid decorations and gifts, a focus on community and charity

Also known as Shrove Tuesday, Pancake Day is an important feast for many customers of the UK, ahead of Lent on Ash Wednesday and the upcoming Easter holiday. It typically precedes a fasting period for many Christians.

💡 Marketing Focus: Targeting for cooking equipment, recipes and children's gifts

Readers in the UK and beyond can celebrate this day by picking up or purchasing a book. But there is so much more to this event. Across the country, we see companies, schools and communities dress up and make a special effort to showcase their favourite stories and authors. Businesses can also use this day to promote reading and engage in relevant charity organisations.

💡 Marketing Focus: Books for all ages, but especially children's books, children's costumes, emphasis on charity and local organisations 

This holiday celebrates women's achievements on a socioeconomic, cultural, and political level and has become a prominent celebration in the world of business. The ultimate goal is to encourage gender equality but many businesses will take this as an opportunity to thank women in their team, promote collaboration, look at the history of women's work and communicate and reflect on their company values. For businesses looking to reach women in their customer base, this holiday is ideal for targeting. For example, women's clothing companies, charities and non-profits and any other store which produces items for women.

💡 Marketing Focus: Promoting relevant merchandise and women empowerment items, offering exclusive discounts and codes, an emphasis on brand image and employee recognition

People of Irish heritage, and many others who aren't, celebrate St. Patrick's Day on the 17th of March every year. In the e-commerce industry, this holiday offers you the chance to get people to shop for gifts and green merchandise of all kinds, ranging from food and beverages to clothing and accessories.

💡 Marketing Focus: Special promotions and campaigns for Irish produce, green themes and design concepts, a focus on food and drink

Although Mother's Day is an international holiday, the UK celebrates it a bit earlier than other regions. This day is for children and partners alike to celebrate mothers with gifts and acknowledgement. This holiday is ideal for promoting Mother's Day discounts, gifts, hampers, cards and unique offers. It also perfectly aligns with the arrival of spring, meaning you can combine the two an create a meaningful, colourful campaign which catches the attention of a wide audience.

💡 Marketing Focus: Personalised gifts and cards, mother-themed merchandise, discounts and offers, private and themed events

This is the Muslim festival celebrating the end of Ramadan, specifically known as the "feast of the sacrifice." Muslims refrain from eating or drinking during the day but will begin feasting at night on March 30. Ecommerce companies can take this chance to promote a variety of products that can help celebrate the end of Ramadan and welcome Eid. Items can range from home decor to personalised gifts, religious gifts, food and beverages and so much more.

💡 Marketing Focus: Eid Mubarak merchandise, an emphasis on food and beverages, personalised gifts, homeware and cultural produce

April Fools' Day is a day of playing pranks and making jokes, but it's also a great opportunity to get creative with your marketing. Ecommerce businesses can express their own sense of humour through humorous social media posts and other communications, adding a personable vibe to your brand identity and values.

💡 Marketing Focus: Humourse content and brand communications, promoting prank themes gifts and products 

Christians and communities across the world celebrate Jesus Christ's resurrection over Easter weekend. People purchase chocolate eggs, sweets, gifts and more during this time, gathering with friends and family. Easter gives you plenty of opportunities to encourage consumers to shop for gifts or easter related items. Even if you don't sell easter specific goods, many businesses opt to add themes to their website, social posts and content.

💡 Marketing Focus: A focus on chocolate and sweets, themed campaigns including figures such as rabbits, eggs, spring motifs etc, exclusive offers and discounts, easter weekend sales

Promote environmental awareness and protection, World Earth Day is a global day recognised by customers, brand owners, businesses and marketers. During this time, your campaigns can aim to promote everything from donations and giveaways to awareness of environmental issues, boosting your brand image and reflecting who you are as a business.

💡 Marketing Focus: Environmental campaigns relating to products and business, emphasis on company targets and values, promoting sustainable goods and services

“May the Fourth be with you!”. An iconic line is used throughout e-commerce, whether that be on mugs, t-shirts or just a social media post to recognise the day. Star Wars fans worldwide come together to celebrate their favourite franchise, adding a massive emphasis on merchandise, costumes and any star wars themed product. For brands, this is the perfect opportunity to engage fans with promotions, exclusive inventory, or creative social media campaigns to join in on the trend. 

💡 Marketing Focus: Star Wars-themed products, costumes and clothing, merchandise, personalised gifts, social media campaigns 

Long weekends mean more time for shopping and an influx of customers being online. Ecommerce stores can use this time to promote their products but also target specific things that are relevant at the time, for example, outdoor gear, occasion wear, food and drink, socialisation and homeware. This is also a good time to introduce bank holiday discounts and offers. 

💡 Marketing Focus: Food and beverages, social events and games, clothing and evening attire, limited time codes and discounts

Whether it’s picnics, BBQs, or a weekend trip to Europe, this is a great chance to align your products with your audience’s plans and promote products you think are needed during this time. 

💡 Marketing Focus: Food and beverages, social events and games, clothing and evening attire, limited time codes and discounts, holiday essentials, spring-themed products

People in the LGBTQ+ community and their supporters celebrate advances in gay rights and visibility. Brands can establish a good connection with the LGBTQ+ community through brand activism, support, and promotions and emphasise this through themed campaigns, social media content, UGC and merchandise using the rainbow-coloured design we all recognise. 

💡 Marketing Focus: Pride-themed campaigns and events, merchandise and personalisation, emphasis on brand values and community

Eid al-Adha, also known as the Feast of Sacrifice, is a significant Islamic holiday celebrated worldwide where families come together to share meals, exchange gifts, and give to those in need. For ecommerce brands, this holiday offers a meaningful opportunity to connect with their audiences by promoting thoughtful gift ideas, food packages, and charitable initiatives to make the celebration even more memorable.

💡 Marketing Focus: Religious and cultural gifting, personalisation, food and beverages, chocolate and desserts

Father's Day, a global celebration of fathers and father figures, offers e-commerce opportunities like personalised gift ideas, special promotions, digital gift cards, content marketing and an emphasis on particular themes and product lines. This can include an influx of sales in items such as sports, clothing, aftershave, shoes, toiletries and books.

💡 Marketing Focus: Targeting men-related goods, physical activities and sporting events, toiletries, discounts and offers

According to figures from t3, Amazon Prime Day is the 2nd highest revenue-driving day after Black Friday, so is a big focus for e-commerce brands who use the platform, but also those who don't, as competitors will have an extra advantage. If you're an e-commerce business that sells via an Amazon store, you will want to emphasise any sales, discounts and launches you are offering, as well as do some prior research in terms of competitors, campaign marketing and social media. If you don't sell via Amazon, you might want to consider introducing your own promotions in order to compete during this period.💡 Marketing Focus: Gifting, technology and appliances, home goods, promotions and discounts. 

Celebrating your chosen family and those you hold dearest, International Friendship Day is the perfect time to show appreciation to those around you, and has a key focus on gifts and thoughtful gestures which can be shared between friends and colleagues.

💡 Marketing Focus: Gifting, personalisation, friendship themed merchandise

A day for cat lovers. During this time, you will see an influx on social media of cat owners sharing pictures or their pet and possibly buying toys, treats and more.

💡 Marketing Focus: Cat merchandise, social media trends and campaigns, cat products

The summer bank holiday is always a fun time, especially with the UK weather now at its peak. Ecommerce stores can use this time to promote their products, but also target specific things that are relevant at the time, for example, BBQs, summer activities and games, camping equipment, summer clothing and holiday essentials. 

💡 Marketing Focus: Food and beverages, social events and games, clothing, holiday essentials

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Ecommerce Content Calendar