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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Meta Business Suite, previously named Facebook Business Suite, is a free online tool which allows businesses to manage their content, marketing, communications and advertising all in one place, covering Facebook, Messenger and Instagram. By having all these features in one suite, managing social presence is more efficient, time effective and accessible and also means that businesses can control different brands or services at the same time through both desktop and mobile.

What features does Meta Business Suite include?

Meta Business Suite makes it easy to track businesses and campaigns across social and messenger platforms. Here are some of the insights provided and how to use them to benefit a business.

This modern software allows you to track ad spend across all Meta platforms. Based on performance, you’re able to adjust spending accordingly and redirect a budget if needs be. By reviewing data and analytics you are able to spend money where it’s proven to be successful and compare both Facebook and 

 to find out which technique works for which platform.

By releasing insights into organic and boosted 

, Meta Business Suite provides feedback on how well content is doing in terms of the number of likes, comments, shares and interests. Meta Business also provides numerous features which will boost engagement levels such as suggested schedule times and location services.

With Meta, you can see data based on personal profiles, offering a deeper insight into who is viewing your page/account. This information includes things such as where they are from, their interests, gender and age. From this data, you can then plan and edit posts around the findings and create relevant content that is suited to your audience. For more detail about creating personal content, take a look through our blog 

Benefits of using Meta Business Suite for marketing

Marketers specifically are beginning to venture onto Meta Business Suite. Not only is this platform free and easily accessible, but it also comes with all the features needed to create and analyse a social media marketing campaign.

 that can help get your brand noticed and kick-start a whole new world for your business online.

If you’re looking to grow your brand with social advertising, or you’re simply looking for an agency that will post to your social channels to keep your followers engaged then we’ll be a great fit for you. Our dedicated social media executives bring their creativity and expertise to create posts and ad creatives that will get people engaging with your brand.

We cover tasks such as ad management, social posts, influencer outreach and strategy.

Wattbike

the human-led tech-enabled ecommerce agency

Meta Business Suite: What it is and how it works