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Annie Everill

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Jamie Gentile-Clarke

Managing Director

Matt Cooke

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Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Customer reviews are no longer just an added bonus for businesses, they are a necessity, especially for ecommerce stores or businesses selling an online service. With the increasing reliance on digital platforms, reviews have become an essential factor in a customer's decision-making process as well as a company’s reputation and brand identity. For businesses looking to compete and grow in their industry, understanding the value of customer reviews and how to effectively collect them can help to 

Why are customer reviews important for businesses?

Consumers tend to trust the opinions of others more than traditional advertisements as they are real customers with real opinions. Reviews act as social proof, validating your product or service whilst also offering advice in terms of sizing, price point and quality. A string of positive reviews signals to potential customers that your business is trustworthy and reliable and will encourage them to complete their purchase.

Search engines like Google consider customer reviews as an important factor in determining rankings. Businesses with more reviews, particularly positive ones, often 

 as they may include keywords and phrases, making it easier for others to find your business online.

Customer reviews offer invaluable insights into how your products or services are perceived and can also help you reflect when it comes to improving your business. They allow you to understand what’s working well and where improvements are needed in regard to product quality, logistics, measurements and cost. By listening to customer feedback, you can make adjustments to relevant areas and ensure that you are meeting their demands.

A steady stream of reviews can enhance your brand’s reputation over time as they allow you to demonstrate transparency by responding to both positive and negative feedback. Acknowledging and addressing concerns publicly shows that your business values customer input and also shows you are proactively trying to better the company and listen to their preferences or concerns. By collecting a solid list of positive reviews, your brand is being represented as reliable and trustworthy, boosting its reputation and online impression.

The easiest ways to collect customer feedback

With the right approach, not matter what your industry background, you can collect a wide selection of reviews ready to put forward to future customers and boost your business online. Here are some of the easiest yet most effective ways to collect customer feedback:

By following these key best practices, you can maximise the impact of your customer reviews:

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The importance of customer reviews and how to collect them