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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

You may have noticed on Instagram or Twitter that certain companies, account holders, celebrities and organisations have a blue tick next to their name. But what exactly does this blue tick mean and what power does it hold regarding success? Let’s take a look into the history of the blue tick and what it means from a business perspective.

A blue tick is widely noticed on Facebook, Twitter and Instagram whilst now creeping into apps such as the dating site Tinder. Mostly used for celebrities, public figures and certified companies/organisations, the blue tick offers verification that the account is the real deal and brings a type of authority to the account. To put it simple, if you have a blue tick, you’re like a social media vip.

According to twitter, blue ticks are given to accounts which are considered authentic and notable. This includes:

When blue ticks were first introduced, it was completely out of the users control whether they had one or not. Due to sites such as Instagram developing in a business sense, they’ve now made it possible to apply for a blue tick for yourself or your brand.

, with many people using their profile as a way of income and a new career path. Owning a blue tick can offer these instagram stars security whilst also gaining audience trust and removing bots or fake accounts.

There is however, still the chance your blue tick application can get rejected. To have a successful application, Instagram advises following these steps.

A blue tick can help a business succeed in many ways, even if it's not yours. 

 is a crucial part in modern day marketing strategies and can offer a business endless opportunities.

If you’re wanting your business or brand to gain some social media cred, applying for a blue tick can bring reliability and reputation. If your business owns one of these, your audience or potential customers are almost guaranteed a sense of trust.

Even if you’re not the one with the tick, you can still benefit from one. Reaching out and building connections with those who hold social media power means you’re getting access to their audience as well as your own. By 

 in a similar field, you can begin to promote and sponsor through their page. As they already have a trustworthy presence, their audience is also inclined to trust the brands they use.

When a profile is verified, this gives access to new and improved features before they go public. This can give your business a real advantage in the world of marketing as you’ll get one up on the freshest trends and start to plan future content around these changes.

Having the blue tick next to your name gives your customers or viewers the confidence that it’s really you. This can help from a business perspective for a number of reasons. Companies are now using sites such as Instagram for competitions and giveaways and the last thing you want is bot accounts taking advantage of this.

Here at Imaginaire, we help businesses thrive through our 

 strategies. If you are looking to improve your online presence or have a new business venture, the team is here to help!

 and we’ll get to work on devising a strategy tailored to your business.

You can even get a free website review from our specialists. Just head over to our 

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The Power Of The Blue Tick