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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

When you think about making videos online, the two platforms that spring to mind will probably be Youtube and Tiktok, two apps which are both so similar yet so different. YouTube has been around for years, home to long-form videos, ads and movies, its presence in terms of marketing strategies has drastically changed over time. Tiktok on the other hand is one the newest social media platforms and is all about shorter content plus all the classic social features such as DM’s, mentions and trends.

If you’re considering investing in video marketing but are not sure which avenue to go down, this guide will help you discover which app suits your business goals and how both of these have changed and adapted to meet current markets.

The benefits of using tiktok for business

As well as keeping up with current trends and customer demands, Tiktok can offer a wide range of benefits for different industry types and help companies expand their reach, increase global traffic, create a brand identity, sell products online and get creative.

Here are just some of the benefits of using tiktok for your video marketing:

The benefits of using YouTube for business

As one of the original forms of social media and online production, YouTube has provided businesses with a reliable platform for video marketing. It is the ideal place for both long-form and short-form content and also showcases TV shows, advertisements, movies and more. Benefits of Youtube include:

How video marketing has changed over time

Video marketing has undergone significant transformations, helping businesses to expand their reach and create interesting content that is interactive and unique. Video marketing all began with the TV, with advertisements during commercial breaks and a new way to tell stories and target certain demographics. From there, video has only progressed, with it now featuring on 

Alongside where it is released, video has also adapted to new technologies and possibilities. Video marketing doesn't just consist of static film and sales techniques, instead, there is now an influx of new features, themes, sounds and effects which come together to create innovative results that truly capture the audience.

The world of video marketing is witnessing a dramatic shift towards short-form content, mainly due to the takeover of Tiktok. However, like many things, some believe it will be a forever revolving door and will go through spells of short and long content being preferred. Moving into the near future, short-form content is definitely on the rise especially due to audience attention spans just not being what they used to be.

Trends to expect in the world of video marketing:

Imaginaire is a team of skilled, experienced marketers, offering 

 for small and medium businesses in and around Nottingham. We offer digital marketing services that help you grow, creating an outsourced digital marketing service department for your business that specialises in search marketing.

To find out more about our services or if you have any marketing enquiries, get in touch on 0115 697 1367 and our team will be happy to assist!

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Tiktok vs YouTube