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Charlie Worrall

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Where do you go when you’re searching for something online? Google, of course! 

Humans are visual creatures, and so while it’s possible to bring traffic to your website through text-based ads, when it comes to things we are looking to purchase, we naturally want to be able to see the item first.

One such method you can use to grab people’s attention if you have an 

. Not to be confused with Google Ads, Google Shopping displays visual icons of your images that users can click to be taken to the purchase page on your website.

As what is a handy shortcut to earn a conversion for any ecommerce business, Google Shopping is well worth taking notice of. Here’s what you need to know about the platform to learn how it can supercharge your business.

4 trillion USD is generated through ecommerce every year

, with sales figures continuing in a sharp upwards trend as we all switch to a digital way of life. Billions of searches are conducted on Google every day, so Google Shopping helps merge the two, allowing businesses to display their products prominently on the biggest search engine that currently exists.

Google Shopping actually started way back in 2002 and was originally known as ‘Frugal’. Having since undergone a total rework, 

 is now one of the best places to be if you sell products online. That’s because Google Shopping is everywhere!

You may have noticed that when typing in any product into Google, images usually appear on the side or the top, displaying the product, along with information about the manufacturer, price, reviews, etc. Google also has a dedicated ‘shopping’ tab that displays a virtual storefront, showing products related to the keywords used in your search. All of these ads have been created by ecommerce stores that have paid to have their products displayed as rich results alongside related searches.

Google Shopping campaigns are created in Google Merchant Centre. Similar to setting up a 

, your product campaigns need to be targeted to maximise your conversions. The spend needs to be monitored to ensure campaign effectiveness and an overall healthy ROI. However, when your campaigns have been tailored correctly, they will appear in all related searches such as our above example for ‘chairs’.

Does My Ecommerce Business Need Google Shopping? 

While ecommerce is a growing field, it’s also a highly competitive one. Therefore, if you don’t regularly explore every avenue available to grow your business, you could be missing out. Google Shopping adverts are so eye-catching that often users will skip the text results underneath altogether. So although SEO or PPC will get you to the top of search engines, where ecommerce is concerned, you also have to appeal to users in a visual sense.

Google Shopping is an excellent way to reach new customers, as you can hone in on specific keywords. You’re no longer tied to a particular audience or even location, which is exactly what a successful ecommerce platform needs to offer in the first place. The fewer limitations you place on your marketing, the more chance it has to succeed. That’s why all ecommerce business owners should invest their time, energy and marketing budget into Google Shopping.

We hope this short guide provides you with some actionable insights into optimising your Google Shopping Campaigns and gives your sales a boost! We are however only scratching the surface of how to optimise your shopping campaigns. 

If you’d like some more actionable insights and support with your account, we’ve developed a 39-point 

 which is available to you free-of-charge. 

Simply tell us a little bit about yourself using our 

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Using Google Shopping To Grow Your Ecommerce Business