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Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

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Wattbike

the human-led tech-enabled ecommerce agency

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Fitness

Website Development

Implementing scalable Shopify solutions for Wattbike’s new product launches

Parkside Tiles

Shopify design & build services

Retail

Ecommerce Design & Development

Refining online retail through a custom Shopify design and build for Parkside Tiles

Alert Electrical

SEO & PPC

Driving 20% revenue growth for Alert Electrical in just 3 months

Nottingham Lighting Centre

Home & Garden

Interiors

Building a scalable online presence for Nottingham Lighting Centre

David Morris

Jewellery

Luxury

David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market

Alfresco Chic

How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC

Optimising David Morris’ digital footprint with impactful, multi-faceted SEO 

Wholesale

Website Migration

Powering a faster, smarter ecommerce experience for Alert Electrical

Redesigning luxury: Ecommerce web design for London Jeweller, David Morris

From outdated platform to future-ready online store

Alert Electrical came to us with a familiar challenge: a legacy Magento store that had become increasingly sluggish, difficult to maintain, and expensive to extend. Their team and customers needed a more efficient, scalable platform, one that could keep pace with both customer expectations and internal operations.

 that used Sanity as the front-end CMS. This decoupled approach gives the Alert team the flexibility to scale content and commerce independently, while significantly improving site performance and usability for their consumers and partners.

To modernise Alert Electrical’s ecommerce experience, we migrated the store from Magento to Shopify, offering a more agile, cloud-based commerce platform which removes the burden of server maintenance and scaling, while providing a faster, more secure, and more reliable shopping experience.

The benefits of using Sanity for commerce

Performance & hosting offload: SaaS platform handles scaling and security, so the dev team can focus on features rather than server ops

Modern checkouts and payment options out of the box
For the front-end experience, we implemented Sanity as the headless CMS, giving the marketing team complete control over structured content, including but not limited to: landing pages, product features, guides and blogs. Sanity’s real-time preview and portable data architecture allows for faster, error-free content publishing, while keeping high quality performance

The result was a fully decoupled architecture with Shopify powering commerce, and Sanity handling content.

Migrating content to protect SEO rankings and performance

A critical part of any platform migration is ensuring that existing content and SEO equity are preserved. For Alert Electrical, we took a meticulous approach to transferring their entire content ecosystem, which we are also implementing, including products, categories, pages, blogs, and case studies.

All metadata was migrated accurately, and wherever possible, product and collection URLs were retained to safeguard existing rankings. For any changes in site structure, we implemented a detailed redirect map to maintain link equity and user flow. We also used a staging environment to thoroughly test content, layout, and technical performance before launch. 

Submitted updated sitemaps to Google Search Console and improved structured data

Prioritised top-performing pages to maintain post-launch visibility

Set up and tested tracking environments in GA4, GTM, Hotjar, and Google Ads

Verified the product feed in Google Merchant Centre 

Ecommerce website design & development powered by the human led, tech enabled ecommerce agency

We make sure that every solution is personalised, responsive, and built around your vision

Request a quote today and turn your ideas into results