Imaginaire

Why you should consider a headless CMS for your website

5 Common Misconceptions About Adwords

How to Improve Your Quality Score

How to use your time better as a business owner

Get our team of ecommerce experts to build a winning strategy for your business

We make sure that every solution is personalised, efficient, and built around your goals

Request a quote today, and let's turn your ideas into results 

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Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

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Wattbike

the human-led tech-enabled ecommerce agency

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Fitness

Website Development

Implementing scalable Shopify solutions for Wattbike’s new product launches

Parkside Tiles

Shopify design & build services

Retail

Ecommerce Design & Development

Refining online retail through a custom Shopify design and build for Parkside Tiles

Alert Electrical

SEO & PPC

Driving 20% revenue growth for Alert Electrical in just 3 months

Nottingham Lighting Centre

Home & Garden

Interiors

Building a scalable online presence for Nottingham Lighting Centre

David Morris

Jewellery

Luxury

David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market

Alfresco Chic

How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC

Optimising David Morris’ digital footprint with impactful, multi-faceted SEO 

Wholesale

Website Migration

Powering a faster, smarter ecommerce experience for Alert Electrical

Redesigning luxury: Ecommerce web design for London Jeweller, David Morris

Restructuring existing and future campaigns for more impactful results 

Alfresco Chic, an upscale outdoor furniture retailer, wanted to boost its online sales and ROI through targeted and effective 

With the aim of enhancing visibility and converting more website visitors into customers, our PPC team took over the account with an aim to strategically restructure and optimise existing and future campaigns.

Conversions

ROAS

Conversion Value

Cost-per-conversion

From strategy to results: how this ad campaign outperformed expectations

The first key initiative was an overhaul of the ad group structure. By adopting a more logical and granular framework, we ensured better alignment between campaigns and specific product categories. This restructuring enabled more precise targeting and optimisation, allowing for improved campaign performance and more efficient budgeting.

In parallel to the new ad group structure, we optimised the Google Merchant Centre Shopping Feed, adding additional product attributes to increase visibility and relevance in search results. We also implemented Performance Max Asset Groups, tailored to specific product categories, which enabled us to reach a wider audience across various Google channels.

Improved cost-per-conversion by targeting only high-intent keywords

Leveraged multiple Google channels to drive sales and reach untapped audiences

Utilised machine learning to enhance ad performance

Boosted ad relevance and product engagement

Enhanced product data accuracy with more detailed attributes

Performance Max campaigns for different product ranges

Ecommerce PPC powered by the human led, tech enabled ecommerce agency

We make sure that every campaign is personalised, effective, and built around your vision

Request a quote today and turn your ideas into results