David Morris
Redesigning luxury: Ecommerce web design for London Jeweller, David Morris
Optimising David Morris’ digital footprint with impactful, multi-faceted SEO
SectorLuxury, Jewellery
TimeframeOngoing Service
ServiceSEO
The Project
Creating a multi-faceted SEO strategy to help luxury jeweller, David Morris, generate more organic traffic
The Strategy
Boosting visibility and conversions for David Morris’ luxury jewellery collections
David Morris, a prestigious jeweller located on London’s iconic Bond Street, offers a diverse range of luxury jewellery, from elegant fine jewellery collections such as engagement rings, wedding bands, and fashion pieces to high jewellery aimed at high-net-worth individuals, featuring some of the rarest and most coveted gemstones.
Selected by David Morris for our jewellery ecommerce expertise, we developed a multi-faceted SEO strategy tailored to their diverse market, ensuring that both their fine and high jewellery collections reached the right audience with maximum visibility.
As a luxury ecommerce agency, this was right up our street.
The Strategy
Boosting visibility and conversions for David Morris’ luxury jewellery collections
David Morris, a prestigious jeweller located on London’s iconic Bond Street, offers a diverse range of luxury jewellery, from elegant fine jewellery collections such as engagement rings, wedding bands, and fashion pieces to high jewellery aimed at high-net-worth individuals, featuring some of the rarest and most coveted gemstones.
Selected by David Morris for our jewellery ecommerce expertise, we developed a multi-faceted SEO strategy tailored to their diverse market, ensuring that both their fine and high jewellery collections reached the right audience with maximum visibility.
As a luxury ecommerce agency, this was right up our street.
- Build traffic with local intent i.e. rankings for “London Jeweller”
- Build traffic to high-value stones pages, for example, Emeralds, Rubies and Coloured Diamonds
- Build out optimised copy and supporting content for wedding focused products and launches
- Create a high-quality news section which supports relevant keywords and customer demands
- Optimise product landing pages and collection pages
- Implement new design themes to fit with website content demands and functionality
The Solution
Leveraging the advantages of a solid ecommerce platform to create high quality landing pages
Having had the opportunity to develop the David Morris website, our SEO team was able to lay a solid foundation that would support ongoing optimisation efforts.
We implemented highly targeted product tagging strategies, ensuring each product page is optimised for long-tail keywords, which in turn creates focused landing pages. This approach not only aligns with Google’s search algorithms but also delivers a user-centric experience that enhances discoverability for customers. In addition to refined product tagging, we optimised key content areas such as our stone guide pages and incorporated strategies for local search optimisation.
We also extended our content strategy by developing topic clusters within their blog, specifically targeting seasonal and trending terms to drive organic traffic regarding high-conversion search queries.
The Solution
Leveraging the advantages of a solid ecommerce platform to create high quality landing pages
Having had the opportunity to develop the David Morris website, our SEO team was able to lay a solid foundation that would support ongoing optimisation efforts.
We implemented highly targeted product tagging strategies, ensuring each product page is optimised for long-tail keywords, which in turn creates focused landing pages. This approach not only aligns with Google’s search algorithms but also delivers a user-centric experience that enhances discoverability for customers. In addition to refined product tagging, we optimised key content areas such as our stone guide pages and incorporated strategies for local search optimisation.
We also extended our content strategy by developing topic clusters within their blog, specifically targeting seasonal and trending terms to drive organic traffic regarding high-conversion search queries.
- Create product tag-based landing pages optimised for long tail search terms with internal linking and SEO optimisations
- Optimise stone guide pages that link out to products of that type, creating both content pages and dedicated product landing pages
- Expand product collections in terms of styles, cuts, shapes and trends
- Create content clusters to target content-based terms
- Optimise all products and product categories across the site with a detailed keyword plan in place
- Implement and optimise a new FAQ's section to target common search queries
Driving measurable growth through organic search
15%
Traffic
Increase in website traffic driven by targeted search activity
20%
Conversions
Growth in viewing requests for jewellery pieces and collections
28%
Sessions
Increase in website sessions driven by organic uplift in visitor engagement
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- • the human-led tech-enabled ecommerce agency• the human-led tech-enabled ecommerce agency
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- • the human-led tech-enabled ecommerce agency• the human-led tech-enabled ecommerce agency
- HUMAN-LED, TECH-ENABLED
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