International web development by Imaginaire
David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market
The strategy
How we helped luxury jeweller, David Morris, expand into the Japan Jewellery market
David Morris, the renowned London jeweller, approached Imaginaire to help launch their first online presence in Japan as part of their expansion into the country. Our task was to replicate the luxury experience of their existing UK store, ensuring that the website not only reflected the brand’s prestigious reputation but also catered to the specific needs and expectations of their new market.
We developed the entire site in-house, focusing on delivering a seamless ecommerce platform with fast page navigation, easy content management, and a refined shopping experience. All translations were handled with a careful emphasis on maintaining David Morris’ sophisticated branding. The result is a sleek, responsive Shopify site that combines cutting-edge technology with elegance and luxury.
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Main Objectives:
- Translate all copy inline with the brands voice and tone
- Implement a smooth and secure shopping experience
- A robust CMS system which is flexible and scalable
- Easy navigation via mega menus and filters
- Full translated and optimised product and landing pages
The strategy
Building a Shopify store with user friendly features and dynamic content management
To deliver a robust and scalable e-commerce experience, Imaginaire implemented Shopify as the ecommerce engine for David Morris, offering a secure and flexible solution tailored to the brand’s needs. Shopify enables a seamless shopping journey through secure payment integrations, a customisable checkout flow, and a user-friendly administrative interface for efficient inventory and order management.
For content management, we integrated Sanity CMS, paired with the high-performance Next.js framework. This modern headless architecture allows for dynamic, real-time content updates, supporting product catalogues, promotional campaigns, and editorial content while ensuring exceptional performance and fast load times.
Additionally, the site was designed with a mobile-first approach, ensuring full responsiveness across all devices, from smartphones and tablets to desktop displays. The fluid, adaptive layout delivers an intuitive and visually refined user experience, regardless of screen size.
The Solution:
- Sanity CMS oowered by Next.js for dynamic content management
- Fast and efficient page navigation
- Easy to use search functions
- Responsive web development for desktop and mobile
- Implemented Japan specific SEO best practices
Implementing international SEO best practises
To optimise the visibility of David Morris’ Japanese website in local search results, Imaginaire implemented a comprehensive, market-specific SEO strategy tailored to the Japanese digital landscape. This involved targeted keyword optimisation using regionally relevant search terms, precise implementation of meta tags and hreflang attributes, and ensuring full crawlability and indexability by Japanese search engines.
We also leveraged structured data markup to enhance search engine comprehension and improve rich result eligibility. Additionally, locally tailored content was developed to resonate with the target audience, driving organic traffic and improving overall engagement within the Japanese market.
Discover more about our SEO strategies applied to their luxury UK site.
Client Thoughts
I have worked with Seb and the team for the last 3 years or so and they have been great every time. After moving from working with a larger agency based in London, to Imaginaire, you certainly feel much more looked after and taken care of. They have great professionalism but they are also so personable making it super easy for me to pick up the phone and call them if I have an issue as opposed to logging ticket after ticket which is very frustrating. We recently singed on with SEO with them and they have exceed all expectations…excited to continue working with Seb and the rest of his brilliant team!
Rated 5 stars from our customers over 11 years of trading.
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