International web development by Imaginaire
David Morris x Japan: Building a Shopify store for the Japanese Luxury Market
The strategy
How we helped luxury jeweller, David Morris, expand into the Japan Jewellery market
David Morris, the renowned London jeweller, approached Imaginaire to help launch their first online presence in Japan as part of their expansion into the country. Our task was to replicate the luxury experience of their existing UK store, ensuring that the website not only reflected the brand’s prestigious reputation but also catered to the specific needs and expectations of their new market.
We developed the entire site in-house, focusing on delivering a seamless ecommerce platform with fast page navigation, easy content management, and a refined shopping experience. All translations were handled with a careful emphasis on maintaining David Morris’ sophisticated branding. The result is a sleek, responsive Shopify site that combines cutting-edge technology with elegance and luxury.
- Translate all copy inline with the brands voice and tone
- Implement a smooth and secure shopping experience
- A robust CMS system which is flexible and scalable
- Easy navigation via mega menus and filters
- Full translated and optimised product and landing pages
The strategy
Builing a Shopify store with user friendly features and dynamic content management
To power the website’s online store, Imaginaire chose Shopify to provide the ideal solution for David Morris’ needs, enabling a seamless shopping experience with secure payment options, customisable checkout processes, and an intuitive admin panel for inventory management. For content management, we also utilised Sanity as the CMS, built on the highly performant Next.js framework. This combination allows the website to easily handle dynamic content such as product catalogues, promotions, and content posts while maintaining fast load times.
We also focused on adapting the site seamlessly across mobile phones, tablets, and desktops, providing an optimal shopping experience regardless of device. The site’s layout is fluid and elegant, making browsing intuitive and visually appealing on any screen size.
- Sanity CMS oowered by Next.js for dynamic content management
- Fast and efficient page navigation
- Easy to use search functions
- Responsive web development for desktop and mobile
- Implemented Japan specific SEO best practices
Implementing international SEO best practises
To ensure that David Morris’ Japanese website ranks highly in local search engines, Imaginaire implemented Japan-specific SEO best practices. This included optimising for local keywords, using the appropriate meta tags and language-specific attributes, and ensuring the site was fully indexable by Japanese search engines. Additionally, structured data and localised content were employed to boost visibility and attract the right audience.
Discover more about our SEO strategies applied to their luxury UK site.
Client Thoughts
I have worked with Seb and the team for the last 3 years or so and they have been great every time. After moving from working with a larger agency based in London, to Imaginaire, you certainly feel much more looked after and taken care of. They have great professionalism but they are also so personable making it super easy for me to pick up the phone and call them if I have an issue as opposed to logging ticket after ticket which is very frustrating. We recently singed on with SEO with them and they have exceed all expectations…excited to continue working with Seb and the rest of his brilliant team!
Rated 5 stars from our customers over 11 years of trading.
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