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Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

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Wattbike

the human-led tech-enabled ecommerce agency

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Fitness

Website Development

Implementing scalable Shopify solutions for Wattbike’s new product launches

Parkside Tiles

Shopify design & build services

Retail

Ecommerce Design & Development

Refining online retail through a custom Shopify design and build for Parkside Tiles

Alert Electrical

SEO & PPC

Driving 20% revenue growth for Alert Electrical in just 3 months

Nottingham Lighting Centre

Home & Garden

Interiors

Building a scalable online presence for Nottingham Lighting Centre

David Morris

Jewellery

Luxury

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Alfresco Chic

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Optimising David Morris’ digital footprint with impactful, multi-faceted SEO 

Wholesale

Website Migration

Powering a faster, smarter ecommerce experience for Alert Electrical

Redesigning luxury: Ecommerce web design for London Jeweller, David Morris

Building a best-in-class Shopify experience for the commercial tiles market

Parkside, a leading supplier of commercial tiles and part of the Topps Tiles Group, approached Imaginaire with a clear goal: to expand its digital footprint and strengthen its presence in the commercial market. Their audience required a fast, frictionless way to discover, evaluate, and request samples of tile products online.

 that not only reflected Parkside’s premium brand but also delivered the kind of efficiency and technical precision their industry expects. This meant prioritising usability, data accuracy, and seamless ordering functionality.

The finished Shopify website delivers a balance between form and function. Combining clean, design-led visuals with technical precision and usability. Parkside’s new ecommerce experience now acts as both a brand showcase and a powerful sales tool, helping specifiers, architects, and contractors to quickly source the right products for their projects.

Ecommerce design for speed, precision, and usability

Our strategy centred around creating a highly functional ecommerce experience tailored for trade and commercial users. The key challenge was to make complex product data accessible and actionable, allowing users to filter, compare, and order samples with ease.

We began by analysing user behaviour from focus groups of architects and specifiers. Their top priority was speed – the ability to find suitable finishes and technical specifications quickly. From this insight, we designed a user journey focused on minimal clicks, instant feedback, and easy access to relevant documentation. We structured the site around clear collection hierarchies and a robust filtering system that allows users to search by colour, material, thickness, appearance, slip rating, sustainability, and suitability for different applications. 

Additionally, the new design needed to complement Parkside’s sustainability focus. A gated document library was introduced for registered users, allowing access to EPD reports, sustainability data, and technical specifications, all pulled dynamically from product meta data.

Ecommerce website design & development powered by the human led, tech enabled ecommerce agency

We make sure that every solution is personalised, responsive, and built around your vision

Request a quote today and turn your ideas into results