About Imaginaire

Since 2014, we’ve helped ambitious ecommerce brands unlock growth by combining senior expertise with proprietary technology, from sleek Shopify designs to strategic digital marketing campaigns.

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The human-led, tech-enabled ecommerce agency

When Imaginaire was founded in Nottingham back in 2014, we set out as a broad digital agency, taking on everything from web design to marketing campaigns.
But over time, we learned the brands we made the biggest impact with were ecommerce businesses. That’s where our passion and our expertise truly aligned.

Today, Imaginaire is a boutique ecommerce agency focused on Shopify builds, SEO and PPC.
We’ve built a team of senior strategists and executives who combine hard-won experience with proprietary tools, giving our clients the human insight they value, with the scale and efficiency they need.

Our core values

Thethingsthatmakeuswhoweare

We believe in being intentional about the way we operate and you can expect to see the following core behaviours whenever you deal with us, no matter how big or small the project.

/ 01Value 1

Helpful

We believe partnerships thrive on support. That means taking ownership, solving problems before they become issues, and making sure our clients feel looked after at every step.

/ 02Value 2

Proactive

We don’t sit back and wait for instructions. Our team brings fresh ideas, new opportunities, and forward-looking strategies that help brands stay ahead of their competitors.

/ 03Value 3

Growth Oriented

For us, growth isn’t just a buzzword — it’s the outcome we measure ourselves by. Whether it’s traffic, revenue or conversion rates, we stay focused on the metrics that matter.

/ 04Value 4

Specialist

Ecommerce isn’t an afterthought for us — it’s our entire focus. By narrowing in on Shopify, SEO and PPC, we’ve built deep expertise that translates into faster wins and stronger long-term performance.

Meet the Imaginaire team

We're ecommerce specialists driven by a simple philosophy: people first, powered by technology.

Our team blends deep industry knowledge with cutting-edge tools to deliver tailored solutions that move the needle for your ecommerce brand.

01

Seb

Managing Director

Seb

Seb’s main responsibilities are to make sure the company continues to grow and delivers excellent customer service every day. Seb graduated from Nottingham Trent University with a BA (Hons) in Business Management & Entrepreneurship and his career has always been based on sales, web development and digital marketing. Outside of work, Seb enjoys going to the gym and playing golf (very poorly).

02

Annie

Marketing Coordinator

Annie

As the Marketing Coordinator at Imaginaire, Annie oversees the agency’s brand marketing efforts across multiple channels. She plays a key role in ensuring all marketing initiatives are consistent, well-organised, and aligned with broader business objectives. Her responsibilities include managing SEO, content creation, PR, technical reports, and social media strategies. Outside of work, Annie enjoys spending quality time with her family and lots of retail therapy.

03

Madara

Digital Project Manager

Madara

Madara helps the team stay organised and ensures all projects run smoothly from start to finish. She’s the go-to person for keeping clients and internal teams aligned, providing clear timelines and calm communication. After a few years working in Leeds, she’s back in Nottingham, where she studied at university. In her spare time, Madara enjoys long walks, staying active, and loves a good Kanban board.

04

Charlie

Digital Marketing Lead

Charlie

Charlie’s main focus is to support the marketing team and strategies for our clients. This includes finding new opportunities so we have a positive impact on the companies we work with. After finding his passion for business and marketing at College, Charlie went on to be an apprentice with Imaginaire and has been here ever since. When he’s not at work, Charlie is practising his golf skills, playing pool and spending time in the Peak District.

05

Jessy

Web Developer

Jessy

Jessy’s role focuses on translating designs into high quality code for our clients, and maintaining the website after development is complete. Jessy graduated from university in Taiwan and subsequently found her passion for web development after relocating to the UK. In her free time, she enjoys hiking, playing the piano, crocheting, travelling, and some light gardening if the sun is out!

06

Lucy

Senior SEO Executive

Lucy

Lucy’s main focus is to support the SEO team with strategies and finding new opportunities for clients, helping them reach their organic goals. Lucy started her career completing a digital marketing degree apprenticeship where she developed the love for SEO and has stuck with it ever since! Lucy loves to walk her dog in her free time, as well as spending time with family and playing on The Sims.

07

Rachael

SEO Specialist

Rachael

Rachael’s specialism is SEO content writing. Having supported Imaginaire for many years on a freelance basis, she became an in-house member of the team, providing additional SEO support to clients. Outside of work, Rachael can be found either in California or precariously attempting a home renovation task.

08

Adam

PPC Executive

Adam

Adam’s role is to provide the best possible PPC Management, building strategies to help our clients reach their sales goals whilst maintaining market-leading efficiency. After graduating in History from Nottingham Trent University, Adam put his research skills to good use and found his passion for Digital Marketing. Outside of work, Adam enjoys following football and ice hockey, hiking and skiing in the winter.

Our History

A trip down memory lane with Imaginaire.

2014

Imaginaire is created. Our founder, Seb, came up with the idea after feeling there was a better way for agencies to deal with small businesses.

Working from his bedroom office, Imaginaire was a fancy name for Seb’s freelance endeavours.

2017

Imaginaire moved into an office which we shared with a client in a converted mill building. This served as an excellent launch pad and allowed us to start making plans to hire staff.

2018

We hired our first member of staff, Charlie, who joined the team as an SEO apprentice and is still with us to this day, albeit in the more senior role of SEO team leader.

2020

We continued to grow and, in December 2019, we were offered our own unit. A modern office studio, we jumped at the chance and decided to move in the following January. Then COVID hit! Luckily we made it through and managed to continue our growth.

2021

Annie joined the team as a digital marketing executive. Annie has pushed us outside of our normal comfort zone of search marketing and has driven the new social media marketing service forward as well as creative content for us and our clients.

2022

We bought an office! We managed to acquire a large space on Nottingham Science Park, giving us lots of room for our ambitious growth plans.

2022

Dylan joined Imaginaire as a web developer and is in charge of building the award-winning websites we’re known for, ranging from luxury to wholesale retail.

2023

Adam joins the team as Senior PPC Executive and is in charge of helping our Google Ads campaigns run smoothly.

2023

Our office started really coming together, with branding throughout, plenty of space for meetings and creativity and even a brand new strategy room located on the ground floor.

2024

Shortlisted at the UK Paid Media Awards for Shopping Ads Campaign of the Year for our work with Alert Electrical.

2025

Welcomed 2 new members of staff. Lucy, who joined our SEO team as a senior, and Madara, coming in as a digital project manager.

2025

The big rebrand. Imaginaire became the human-led, tech-enabled ecommerce agency and ended the year with a new look and new mission.

2014
  • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED
  • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED
Shopify PartnersShopify Plus Partner

Build a winning ecommerce strategy with Imaginaire

Work with our ecommerce experts to create a strategy that delivers real, measurable growth

Every solution we design is tailored to your business, efficient, scalable, and built around your specific goals

Request a quote today and let’s turn your ideas into results