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!!222The Challenges

Starel Stones needed a digital presence that matched the premium quality of their natural stone products. Their existing website lacked visual impact, modern functionality, and a clear brand narrative making it difficult to convey their craftsmanship and credibility to high-end customers and commercial partners.

The Solutions

We designed a refined, visually-driven website that elevates the Starel Stones brand. By combining elegant typography, clean layouts, and high-resolution product imagery, the new site highlights their product quality and design expertise. The user experience was streamlined to guide visitors through product discovery, while reinforcing trust through thoughtful storytelling and a modern, responsive interface.

  • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED
  • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED

How we Work

Our approach

We’ve been helping businesses and ecommerce brands to scale their marketing since 2014, and in that time, we’ve developed a pretty strong framework to make sure our campaigns are successful.

Understand

Understand

Starting with a video call or your brief document, our team will seek to understand what you’re trying to achieve with the project and what the most important features are. By doing this, we can help you prioritise budget and enable you to get up and running quickly and cost effectively. We have over 15 years combined experience when it comes to heavy duty web development and we can harness this to make sure your project runs to plan.

The human led tech-enabled Ecommerce Agency

We help great brands gain an unfair advantage on their competitors by pairing best-in-class, senior executives with our own proprietary technology to scale our thinking.

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About Imaginaire

Exploring impact one article at a time

We’re a small team of experts, we have dedicated staff across design, development, content, SEO, and PPC. This means we’re able to offer a full service. Thanks to our specialization in e-commerce.

How We Work

We carefully consider your audience and expertly tailor your store to create the most effortless user journey for them to navigate.

  • Discover

    We work hard to understand what you need from us, what your customers need from your website and how to bring all of that together into a useful ecommerce solution.

  • Scope

    We outline exactly what we’re going to be delivering, how long it will take us to deliver it and how much budget is required for the project or campaign.

  • Collaborate

    We bring your team into the project, building a clear idea of the direction the project is heading in and making use of multiple points of experience.

  • Deliver

    We’ll work hard to build your vision and bring it to life. Whether that’s an ecommerce design and build project, or a marketing campaign.

Direction

We wanted to build a store that emphasised their photography. Starel's products are luxurious and they had an excellent catalogue of lifestyle imagery.

Combining with their great imagery, we wanted the interface to be clean and minimalist. We wanted it to be obvious what the user should do next, without being cluttered.

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Our Clients

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  • Alert Electrical

and -5+ other

About Imaginaire

Exploring impact one article at a time

We’re a small team of experts, we have dedicated staff across design, development, content, SEO, and PPC. This means we’re able to offer a full service. Thanks to our specialization in e-commerce.