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Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

The clue really is in the name with Shopify - as the literal one-stop shop for businesses that want to sell products online. 

leading ecommerce services for businesses

, including stores built using Shopify. Hence, we have plenty of first-hand experience in all the nuances of the platform. 

For businesses looking to switch from another ecommerce platform, or even create an ecommerce business from scratch, here are 10 reasons why Shopify is a leading destination for selling products online.

Shopify Is A Dedicated Ecommerce Platform

It might sound like something that’s easy to overlook, but in reality, you can never underestimate having a purpose-built tool when wanting to set up an ecommerce store. Compared with building a website and trying to make it ‘fit’ the needs of your customers and business, Shopify has thought of all the functionality and tools retailers need to succeed online so you don't have to.

Whether you sell pet products or perfume online, it’s essential that your storefront represents your brand and ultimately appeals to your customers. While 

the Imaginaire team can build you a custom website

 (including for Shopify!) it’s good to note you can also select from thousands of themes too. This is incredibly handy if you’re just getting to grips with Shopify and want to get up and running with your store fast. 

While having access to endless themes for your Shopify store is great in itself, these themes also happen to be responsive. By choosing a responsive theme, your store will instantly adapt whether it’s being accessed on a desktop, mobile or tablet. As of 2022, 

 of all web traffic came from mobile devices, with numbers increasing every year. Therefore, having a responsive Shopify store is essential! 

Shopify plans start from just £1 with three key plans available - Basic, Shopify and Advanced. Each plan comes with a different range of features depending on your needs as a business. This means you can scale up or down as you need to, without having to commit to the same high level fees which you may experience on other ecommerce platforms. 

Abandoned carts are costly for any ecommerce business since this means the sale was abandoned by the customer. Shopify has systems in place for businesses to review their abandoned carts, including the ability to automatically trigger abandoned cart marketing campaigns. All of which can work to capture lost sales and ultimately improve profits. Businesses can also make a note of any common issues to avoid future abandoned carts. 

 ecommerce store is essential. Shopify makes it easy to edit product meta tags, titles, descriptions and other features which provide search engines with clues to match with user queries. Heading tags (H1-H6) can also be used throughout product descriptions as well as blogs to ensure content is optimised for search engines. 

Integrations With Other Marketing And Business Tools

 list nearly 3,000 apps and tools that can be connected to your Shopify store. These are characterised as customising the checkout process, finding products, selling products, orders and shipping, store design, marketing and conversion and store management. In short, whatever integration you’re searching for, Shopify has thought of it all! 

Marketing automation uses Shopify store data to understand the wants and needs of customers to be able to send relevant marketing campaigns as a result. Whether you want to welcome a new customer after they make their first purchase or send out an 

, you can use marketing automation to take the hassle out of the process. 

There are over 4.4 million Shopify stores. As well as offering reassurance that Shopify is a well-loved platform, this large user base also lends itself well to knowledge gathering or troubleshooting. Whether you want to learn Shopify hacks or simply want to ask the community a question, you can pretty much guarantee that someone somewhere will have an answer for you. In contrast, new or niche platforms can mean that solutions are more difficult to find. 

Aside from being able to quickly Google answers to questions you may have about Shopify, it’s good to know that memberships are backed by dedicated Shopify customer support too. Users can choose from live chat, phone and email support. There is also an in-depth help centre featuring helpful guides on every aspect of creating and running a Shopify store. 

Do you own an ecommerce store, or are you looking to start one for your business?

Imaginaire is a UK-based marketing agency, and one of our core specialisms is 

Let us know about your Shopify store along with the help you need to succeed by filling out our 

Alternatively, drop us an email at hello@imaginaire.co.uk or give us a call on 0115 697 1158. 

Wattbike

the human-led tech-enabled ecommerce agency

10 Shopify Benefits You Need To Know