Running and creating a business requires staying on top of trends and evolving alongside the modern world. Updating a digital marketing strategy is crucial when forming an online presence, utilising all technology has to offer. Every upcoming year, digital marketing gets even more advanced. With fundamentals such as SEO, PPC, branding and web design, marketing experts are constantly being handed fresh platforms to work with.
With the pandemic causing an influx of digital technologies, 2022 brings a new set of marketing trends in which the whole world is eager to explore.
The Metaverse
The Metaverse refers to the virtual world of augmented reality, 3D holographic avatars, and video. Marketers can use the Metaverse to experiment with the practicality of virtual objects, the user’s peripheral vision, and where users are looking when engaging in an ad.
In simple terms, the Metaverse is a virtual reality where users can interact, game and experience things as if they were real. There are however, many opinions on whether the Metaverse will become widely used or limited to the digital marketing industry.
Social commerce
Although already present in the digital world, social commerce will become widely popular throughout 2022. This element of e-commerce provides a modern way of instant shopping.
Currently present through apps such as Instagram and Tiktok, the process of livestream retail is the one to highlight. Similar to the traditional TV shopping channels, brands and businesses are growing their presence and sales through live streams, Tiktok bidding and affiliate links. Livestream shopping has also gained a boost from the pandemic by introducing a safe alternative to in-store retail. It’s recently been recorded that consumers spend three times longer watching live videos than pre-recorded visual footage.
Visual content
The days of reading paragraphs of content are over. With high advances in video, voice and interactive material, more businesses are opting for a visual approach. Although written content is still vital in terms of SEO and search engine relevance, visual content is being used to enhance customer engagement.
With 65% of us being visual learners, this form of content will evolve rapidly through 2022, utilising social media, website design, conferences and mobile apps.
Geolocation marketing
Local marketing is definitely not a new concept in terms of search. Even the largest brands recognise the value of personalising their marketing messages on a localised basis.
Geolocation services are due to enter the world of digital marketing. Now that pretty much everyone has access to a smartphone, potential consumers can be more strategically targeted once they’re detected within a certain distance from a store or service. Brands can use geofencing to produce and send personalised messages to a niche group of individuals who are most likely to buy from them. This can reduce marketing spending and limit resources spent on those who don’t wish to invest.
Personalisation
Most businesses know their consumers value privacy, they also appreciate the power of personalisation. Personalised campaigns gain a higher rate of engagement and successful reviews from consumers. For example, clothing stores will create lookbooks and Spotify will go all out on their yearly wrapped playlists.
This particular 2022 trend holds the potential to make any brand’s marketing strategy a success. These campaigns often rely on data analysis, insight tools and online data, helping to save time, ensure branding consistency and save costs on redesigns.
To Sum Up
Digital marketing trends in 2022 highlight the current day strategies but with a little extra detail. Instead of working with the basics, businesses will use technology to gain every piece of information needed for customer satisfaction. This includes the development of social media campaigns and visual marketing for both entertainment and sales.
If you’re ready to be part of the 2022 game with your digital marketing, you’re in the right place. Here at Imaginaire, we help businesses understand their marketing and develop strategies to boost conversion rates and build successful results.
We can help with all aspects of digital marketing including web design and SEO. Drop us an email or call us on 0115 697 1221 to find out more.