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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

The use of artificial intelligence is rapidly growing, and its applications are expanding across industries. On websites and e-commerce stores, AI is being leveraged to streamline workflows, personalise product recommendations, and offer round-the-clock customer support, boosting productivity in various areas of business. One of the most accessible ways to utilise AI is for content creation. 

According to a 2024 Survey Monkey study, 88% of marketers are already using AI, and of those, 93% are using it to generate written content. While AI can be a powerful tool for brainstorming ideas and saving time, its machine-generated content can sometimes lack the natural tone and originality of human writing.

Humanising content means making it sound more natural, relatable, and engaging; like it was written by a person rather than a machine. The goal is to project personality, emotion, and authenticity into the text so that it resonates with readers on a human level. This can involve: using a conversational tone, adding emotional appeal, incorporating storytelling, varying sentence structure, 

Why it is important to humanise AI content

If you’ve ever read something that sounds a bit “off” but you can’t figure out why, you might have discovered a piece of AI-generated content which lacks a sense of authenticity. The tone of AI-written content often lacks the human touch we expect as readers but it can also miss the mark in terms of a businesses tone of voice and specific language use they aim to use. 

A solid brand voice can set you apart from your competitors and build on your look, but AI writing might struggle to replicate the brand voice you’ve developed for your company. 

As businesses integrate AI into their content, consumers are becoming aware of the generic, bland traits that it crafts. Customers are less likely to feel engaged with a text they suspect was written by AI, and some customers might think a brand using AI-generated text is impersonal and also untrustworthy. By humanising your AI content, you can bypass AI detectors and ensure that those reading your content believe what you are saying and see your content as reliable. 

When content feels authentic and genuinely crafted for the reader, it helps 

build a stronger connection with the audience

, especially if you are selling or promoting something. People tend to trust content that sounds like it’s written by a person who understands their needs, concerns, and emotions as you will be able to answer specific questions and cover demanding topics.

 is integral to ensuring your website or ecommerce shop is easy to find in online search results. Search engines like Google do not necessarily penalise businesses for using AI content, but the algorithm that decides which web pages rank the highest in search results favours unique and engaging content, making it less likely for your content to be seen, or at least not at the top of the search.

Top tips for using AI for content creation

Wattbike

the human-led tech-enabled ecommerce agency

How to humanise AI content