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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

, there are several elements included in the strategy planning process. As a business, you will need to discuss and decide how each feature and implementation will impact the business and customers and how to achieve the highest, most successful results from the channel. From deciding which platforms you want to use to your company budget, one of the first things you will need to finalise is whether or not you want to work with organic media, paid, or a mix of both.

Here is a comprehensive guide to the difference between organic and paid social media and how to figure out which one is right for you!

Organic social media refers to free, non-paid content that is shared through platforms either personally or professionally. This can include text posts, imagery, videos, stories or graphics and simply means these are posted with no paid advertisements. 

This type of social media marketing relies heavily on engagement and the natural exposure of an online business, typically as a result of high-quality content, consistency, communication and thorough audience research.

Benefits of an organic social media strategy

In contrast to organic media, paid social includes the use of paid advertising on any social media platform, typically used to target specific audiences and help pages or profiles to appear in users' feeds, sponsored posts or display ads. These ads are ideal for targeting more specific demographics, hobbies, interests and customer behaviours. 

Read more on the basics of running social ads.

Most social media platforms have their own methods of paid social, for example, Facebook ads or Instagram ads, meaning that businesses can create them for many different themes such as products, services or events. 

Negatives of paid social media strategies

Social media marketing by Imaginaire - paid and organic solutions

As marketing and social experts, our team are dedicated to helping businesses across the UK implement a solid social media strategy, whether that be paid social, organic, or a mix of both. We can work with you and your business to plan, implement and track all 

, helping you to gain exposure and engagement whilst doing so in a modern and creative way.

If you have any questions about our services or want to enquire about the process, get in touch on [phone] and we'll be in touch!

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the human-led tech-enabled ecommerce agency

Organic vs Paid Social Media