Search Engine Optimisation (SEO) is a practice which can increase the quality and quantity of views to company websites through organic search engine results. SEO is vital to improving page views and conversions. While having a website is a crucial part of online marketing, companies will not benefit if no one sees it. This is why the practice of SEO is so essential for marketers to pay attention to since it helps businesses reach their customers. Below are six reasons all companies should invest in SEO.
Why your business needs and SEO strategy
Search is growing
According to MineWhat.com, 81 percent of shoppers conduct an online search before purchasing an item. This statistic should ring a bell in the minds of every marketer who is considering whether to look into SEO. Search is growing, and marketers need to ensure their websites can easily be found.
Keeping traffic constant
Again, is a website effective if no one visits it? Those original blog posts, discounts, new product or service updates will never be seen without an innovative and effective SEO strategy. Establishing ranking keywords helps to keep traffic rotating through the website.
Increased sales conversions
Social media marketing and other digital methods for getting the message out there are great. However, SEO presents a system for marketers to see if there is ROI. Recent data revealed that 15 percent of marketers say SEO delivers above-average sales conversions. Still, many SEOs combine their inbound marketing strategies with social management tools, such as Sprout Social and Sprinklr, to capitalize on all potential organic traffic to their site.
Get a leg up on competitors
Companies are now starting to realise the importance of SEO and how it can have a positive impact on revenue. Many have jumped on the bandwagon, while others may be too tied up with other events to pay attention to it. Companies who decide to pursue this can easily see their page visits and revenue rise over competitors.
Promotes smart website design
SEO can help businesses develop websites that are effective and easy to navigate. Sound SEO practices complement good web design. Customers are more likely spend a lot of time on a website if it looks attractive, includes relevant information, and is navigable. This all coincides with the practices of SEO.
Putting sites in front of mobile users
In the United States, users spent an average of 87 hours a month browsing on a smartphone in 2016. In the United Kingdom, the number was 66. Combine these numbers with data that Google searches take place on more mobile devices than computers in 10 countries including the U.S. and Japan, and it becomes evident that marketers need to realise the importance of mobile search. Google is the number one search engine in the world, so creating SEO practices that adhere to Google’s standards will put websites in front of a whole new audience of mobile users.
SEO is vital to any comprehensive online marketing strategy. However, marketers have to be comfortable with sticking in for the long haul since SEO strategies can take months to show their worth. However, a high-ranking website can change the whole trajectory of a business. If marketers are willing to stay committed and put the work into creating high-ranking keywords, then SEO will reveal a high ROI.
This article was contributed by Chanell Alexander who currently resides in Atlanta, GA. When she’s now travelling and trying new restaurants in the Metro Atlanta area, she writes about the latest technology and tools for TrustRadius.