- Retail
- SEO & PPC
- SEO
- PPC
Alert Electrical
Driving 20% revenue growth for Alert Electrical in just 3 months
●Fixed fees, no % of ad spend
The Google Shopping Agency that doesn't take a cut of your ad spend
Flat monthly fee. No misaligned objectives. Our own platform handles SKU-level research and Merchant Center health so your Shopping ads compound.
Trusted by leading ecommerce brands
Case Studies
Ecommerce brands that wanted their Shopping ads to work harder for them
- Home & Garden
- PPC
Alfresco Chic
How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC
Why us?
Why choose Imaginaire for Google Shopping?
We've been established as an agency since 2014 and pride ourselves on the multi-year relationships we build with clients. This is why Google Shopping clients choose us.
01
Fixed monthly fees, no percentage of ad spend
The percentage model rewards agencies for spending more of your money, not spending it well.
Spend £20k/mo and a 15% agency takes £3k whether they did £3k of work or £300.
We charge a flat retainer agreed up front, so the only way we grow is by getting your account to a place where you want to stay.
02
Running on our own technology
We built our own tech for ecommerce PPC which does SKU level research automatically and uses AI to suggest things that will move the needle quickest.
Things like creating bestsellers campaigns per category and having automatic promotion rules between beta and alpha campaigns make a huge difference.
Our senior PPC execs can act on insights from a dashboard, meaning changes can be made quickly and with a clear audit log.
03
We're on your side
Pulling spend back is sometimes the highest-ROAS move you can make.
Under a percentage of spend billing model it's also the move that costs your agency money, so it rarely gets recommended.
On a flat fee, the conversation about cutting a campaign or reducing daily budget is the same conversation as any other optimisation. No awkward incentive sitting between you and the right answer.
04
NOT a Google Partner
Part of being a Google Partner agency is that your accounts all carry a 70%+ optimisation score. It sounds fine, but in reality means we have to implement the majority of their recommendations, a lot of which are designed to increase spend without necessarily growing sales.
Not for us, thanks. We'd rather be able to make decisions freely and in the best interests of our clients.
Approach
WhataGoogleShoppingengagementlookslike
We're strong on systemising the delivery of our marketing services, this is what a Google Shopping campaign would typically look like.
/ 01Onboarding
Month 1
We get access to your existing data and connect it up to our tool. Your strategist will then run a thorough audit of your account and, most importantly, build out a 12-month strategy that we'll agree and stick to.
/ 02Implementation
Months 2-6
If you have an existing account, we don't want to completely rip it up and start again. We'll make changes category by category to avoid causing any negative revenue fluctuations.
Every change we make is tracked and run as an experiment to validate our opinions.
/ 03Improvement
Months 7-12
Once we have our initial implementations carried out and seeing a clear uplift in performance, we move over to making smaller improvements regularly that drive small improvements with our tool doing the grunt work of research, and our strategists providing judgement and execution.
/ 04Renewal
Month 12
We work to 12-month engagements and it's important to us that we've delivered enough value in that time to warrant a renewal of your contract with us.
Our typical relationships with clients span years and we intend to build that sort of relationship with you.
/ 01Onboarding
Month 1
We get access to your existing data and connect it up to our tool. Your strategist will then run a thorough audit of your account and, most importantly, build out a 12-month strategy that we'll agree and stick to.
/ 03Improvement
Months 7-12
Once we have our initial implementations carried out and seeing a clear uplift in performance, we move over to making smaller improvements regularly that drive small improvements with our tool doing the grunt work of research, and our strategists providing judgement and execution.
/ 02Implementation
Months 2-6
If you have an existing account, we don't want to completely rip it up and start again. We'll make changes category by category to avoid causing any negative revenue fluctuations.
Every change we make is tracked and run as an experiment to validate our opinions.
/ 04Renewal
Month 12
We work to 12-month engagements and it's important to us that we've delivered enough value in that time to warrant a renewal of your contract with us.
Our typical relationships with clients span years and we intend to build that sort of relationship with you.
/ 01Onboarding
Month 1
We get access to your existing data and connect it up to our tool. Your strategist will then run a thorough audit of your account and, most importantly, build out a 12-month strategy that we'll agree and stick to.
/ 02Implementation
Months 2-6
If you have an existing account, we don't want to completely rip it up and start again. We'll make changes category by category to avoid causing any negative revenue fluctuations.
Every change we make is tracked and run as an experiment to validate our opinions.
/ 03Improvement
Months 7-12
Once we have our initial implementations carried out and seeing a clear uplift in performance, we move over to making smaller improvements regularly that drive small improvements with our tool doing the grunt work of research, and our strategists providing judgement and execution.
/ 04Renewal
Month 12
We work to 12-month engagements and it's important to us that we've delivered enough value in that time to warrant a renewal of your contract with us.
Our typical relationships with clients span years and we intend to build that sort of relationship with you.
Tiered, fixed-price plans
How much does it cost to work with Imaginaire?
Pick the tier that matches your account size today. If you outgrow it, we agree the next tier in writing before anything changes.
Most popular
Foundation
£3k per month
For ecommerce brands spending up to £20k/mo on Google Shopping ads.
- Google Ads, Performance Max and Shopping feed management
- Weekly optimisation against a prioritised action list
- Full access to the Imaginaire PPC platform
- Monthly 30-minute call with your PPC specialist
- Monthly reporting
- Quarterly strategic review
Growth
£5k per month
For ecommerce brands spending £20-50k/mo on Google Shopping ads.
- Everything in Foundation
- Bi-weekly call with your PPC specialist
- Weekly reporting
- Quarterly competitor and SERP audit
- Product feed engineering and Merchant Center health monitoring
- Priority Slack response within two working hours
Spending above £50k/month? We'll quote a custom flat fee based on the complexity of your account. Book a free audit and we'll be able to determine what's best for your business.
Frequently Asked Questions
Because Partner status requires us to keep all accounts at a Google-determined optimisation level or above.
That means we have to apply the majority of their recommendations and, as we've seen time and time again, a lot of the time these don't work in the interests of our clients, they're just there to increase spend.
Doesn't feel right, so we binned it.
A proprietary tool we built in-house that automates keyword discovery, search-term research, competitor ad monitoring and product feed health checks. It runs continuously and feeds a prioritised action list into the team. It's how we keep fees flat without cutting corners on research.
If your spend moves you into the next tier bracket, we agree the new fee in writing before it changes. No surprise invoices, no automatic creep.
We don't. As an agency, we've always been deliberately specialist and preferred to hone our skills in one area rather than trying to bolt on new services for the sake of it.
We might offer it in the future, but we're search only for now.
Book a free account audit with us and we'll connect you to our platform and use it to highlight the biggest impact tasks and to give you some projections on what we feel is achievable in terms of ROAS growth.
If nothing else, it will highlight the fraction of your product range that's driving the bulk of your revenue.
Yes, we work to 12-month engagements with a no-quibble break clause after 3-months. Our work is heavily strategic as well as tangible, so we prefer to work on longer-term engagements with clients so we can deliver the most value.
Find out which products are leaving money on the table
In most ecommerce ad accounts, fewer than 20% of SKUs drive the majority of revenue. When they're contained in campaigns with worse-performing products, they tend to get budget capped and leave money on the table.
Book a free account audit today and we'll work through your existing campaigns with our tool to tell you exactly which products we could inflate revenue for.