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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Outbound marketing is a traditional marketing approach where a company actively reaches out to potential customers rather than waiting for customers to come to them. This involves pushing messages directly to the audience through various channels with the main goal of generating awareness, leads, and sales.

Outbound marketing tactics include methods like cold calling, direct mail, 

. For example, a business might purchase advertising space on TV, send promotional emails to a broad list of potential clients or hire a sales team to make calls to certain target clients or individuals.

The process of outbound marketing begins by identifying a target audience, which can be based on demographics, industry, or other specific traits. Once the target market is defined, businesses create a tailored message designed to resonate with that audience and the goods or services that they are looking for. After the message is crafted, businesses choose the appropriate outbound marketing channel, whether that be an email campaign, a direct mail piece, or a paid ad on a popular platform which the audience regularly uses. 

Once the marketing campaigns have been launched, businesses can then track their performance to assess response rates, lead generation, and sales conversion, adjusting their approach as needed and finding out what and what is not working.

While both outbound and inbound marketing aim to generate leads and sales, they take fundamentally different approaches. 

Outbound marketing involves pushing a message to potential customers who might not be aware of the brand, often relying on mass communication methods. Inbound marketing on the other hand focuses on attracting customers through valuable content, SEO, social media, and personalised communication.

Digital Marketing Services from Imaginaire

Growing your business isn’t always easy, especially if you are struggling to reach your target audience effectively. 

Digital marketing might be newer than TV advertising, but in recent years has become an extremely powerful tool to connect businesses with customers. 

Imaginaire is a leading digital marketing agency based in Nottingham, and we work with businesses from across the UK and beyond. 

 take a look around our website or check out our 

If you’re ready to get started, get your free quote today by 

. You can also call us on 0115 697 1158. 

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Outbound marketing : What is it and how does it work?