Headless Shopify Agency that helps you create award-winning stores

Hero, story, lookbook, campaign, article, FAQ. Build pages the way your editorial team thinks, not the way a template forces.

In a similar way to Google Docs, Sanity's editing interface allows multiple users to edit the same page at the same time and talk to each other while doing it.

See exactly how the pages will look before they hit your live site, with revision history also built in.

No more getting up at 3am on Black Friday to launch homepage changes. Content edits can be scheduled within releases and set to go live at midnight.

NextJS resizes images and optimises them for the user's device, meaning blazing fast load speeds.

Every change can be tracked back to a user and rolled back if necessary. Pricing still lives in Shopify rather than the CMS.

Almost everything that's editorial: page copy, hero blocks, campaign hubs, lookbooks, articles, navigation, footer, FAQs, banners, scheduled releases, multi-market translations. The line is clear — if it's content, it's yours; if it's a new content type or component, it's a small dev request.

In practice, once the schemas are in place, your team ships campaigns without filing tickets.

Hydrogen ties you tightly to Shopify's runtime and templating model. That's a fine trade for product-and-collection-only stores; less so for content-heavy brands. Next.js has a much bigger ecosystem and Sanity gives you a content layer that isn't reverse-engineered from Shopify's product schema. If Shopify ever changes direction in a way you don't like, you have options. Hydrogen wouldn't give you that.

Native, almost always. Shopify Checkout Extensibility (Functions, UI Extensions, payment customisations) covers what most brands actually need to change. Custom checkout means owning PCI compliance, fraud, payment integrations, every regression Shopify ships, and a code path Shopify can't help you debug. We'd talk you out of it unless you have a specific, non-negotiable reason. Across all the builds we've done, we've only seen one or two.

Yes, and we'd recommend it. Sanity supports draft → review → publish with inline comments on every change, and we configure roles (writer, editor, approver) so the right people sign off before anything ships. Combine that with scheduled releases and you can stage an entire campaign drop, get it approved, and queue it for midnight on launch day.

The first three months are high-touch: campaign tooling, edge cases your content team finds, performance tuning against real traffic, and the inevitable "we want to ship X by next quarter" feature.

Months four to twelve settle into a regular cadence — roughly half a senior engineer's capacity for feature work, half for performance and observability hygiene. We structure retainers around that rather than billing hourly. It works out cleaner for both sides.

Commerce data — orders, customers, products, inventory — lives in Shopify, the same as in any Shopify build. The frontend code (Next.js) and the content layer (Sanity) are yours, in your repos, on infrastructure you control. If you ever wanted to move the storefront elsewhere, the content comes with you and only the Shopify integration code is platform-specific. Compare that to a Liquid theme, where everything's welded together.

Yes, and this is one of the strongest reasons to go headless. Per-page meta titles, descriptions, canonicals, OG tags, and structured data are all editable in Sanity. URL structure is yours, not Shopify's. Redirects live in a Sanity-managed list (or a redirect file you control) — no 1,000-redirect cap, no theme template hacks. Replatform migrations done this way usually pick up organic traffic instead of losing it.

Depends what we're replacing. A heavily customised Dawn theme with thirty apps performs differently from a clean theme. Roughly: we'd expect Largest Contentful Paint (LCP) to drop 40-60%, INP to drop 50-70%, and a conversion uplift in the 5-15% range over the first three months. We baseline your current site's real-user data before we promise specifics, there's no point quoting numbers without seeing the starting point.