Magento to Shopify Migrations by Imaginaire
Powering a Faster, Smarter Ecommerce Experience for Alert Electrical
The strategy
Transforming Alert Electrical’s online store through a seamless ecommerce migration
Alert Electrical came to us with a familiar challenge: a legacy Magento store that had become increasingly sluggish, difficult to maintain, and expensive to extend. Their team and customers needed a more efficient, scalable platform, one that could keep pace with both customer expectations and internal operations.
Our solution was a full migration from Magento to Shopify, paired with a headless architecture that used Sanity as the front-end CMS. This decoupled approach gives the Alert team the flexibility to scale content and commerce independently, while significantly improving site performance and usability for their consumers and partners.
Main Objectives:
- Improve site performance and speed
- Simplify platform maintenance and scailbility
- Enforce flexible content management
- Automate data sync across systems and tools
- Future-proof the tech stack and allow for modern frameworks
The strategy
Migrating commerce engine to Shopify whilst powering the front-end with Sanity
To modernise Alert Electrical’s ecommerce experience, we migrated their store from Magento to Shopify, offering a more agile, cloud-based commerce platform which removes the burden of server maintenance and scaling, while providing a faster, more secure, and more reliable shopping experience.
The benefits of using Sanity for commerce
- Performance & hosting offload – SaaS platform handles scaling and security, so the dev team can focus on features rather than server ops
Modern checkouts and payment options out of the box
For the front-end experience, we implemented Sanity as the headless CMS, giving the marketing team complete control over structured content including but limited to: landing pages, product features, guides and blogs. Sanity’s real-time preview and portable data architecture allows for faster, error-free content publishing, while keeping high quality performance due to lightweight, GROQ-driven page rendering.
The result was a fully decoupled architecture with Shopify powering commerce, and Sanity handling content.
The benefits of using Sanity for front-end functionality
- Structured content modelling – flexible schemas allow for marketers to control landing pages, product details and editorial content in one place
- Real-time preview – editors see changes live on the site before publishing
- Portable data – GROQ queries pull just the snippets each page needs, trimming payloads and boosting load speed
- Decoupled architecture – front-end can evolve (Next.js, React, Astro—whatever) without touching the commerce back end
The Solution:
- Custom webhooks and API integrations that connect Shopify directly to Alert Electrical’s ERP system
- Implented an out-of-the-box checkout and payment process
- Easy to use search functions
- Implemented robust APIs and an extensive app ecosystem
- Future-proof architecture without reworking requirements
- Optimised performance and page speed
Migrating content to protect SEO rankings and performance
A critical part of any platform migration is ensuring that existing content and SEO equity are preserved. For Alert Electrical, we took a meticulous approach to transferring their entire content ecosystem including products, categories, pages, blogs, and case studies.
All meta data was migrated accurately, and wherever possible, product and collection URLs were retained to safeguard existing rankings. For any changes in site structure, we implemented a detailed redirect map to maintain link equity and user flow. We also used a staging environment to thoroughly test content, layout, and technical performance before launch, crawling both the new and legacy sites to ensure consistency.
Technical SEO actions taken:
- Submitted updated sitemaps to Google Search Console and improved structured data
- Prioritised top-performing pages to maintain post-launch visibility
- Set up and tested tracking environments in GA4, GTM, Hotjar, and Google Ads
- Verified the product feed in Google Merchant Centre to avoid PPC disruptions
- Conducted a post-launch audit
Discover more about the SEO strategies we have implemented for Alert Electrical
Client Thoughts
We’re delighted with Imaginaire. We chose to switch over because we’d outgrown our previous agency and, thankfully, that’s turned out to be a great decision. Imaginaire offer a great level of customer care and give us great ideas, but most importantly, they drive the result and work to a plan.
Rated 5 stars from our customers over 11 years of trading.
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