Implementing scalable Shopify solutions for Wattbike’s new product launches

Implementing scalable Shopify solutions for Wattbike’s new product launches
SectorFitness
Timeframe3 Months
ServiceWebsite Development
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The Project

Driving new Shopify initiatives and content support for Wattbike’s upcoming product launch

The Project

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The Strategy

Modernising several landing pages ready for a new product launch, within Wattbike’s existing Shopify custom theme

In preparation for the new Wattbike Proton and Wattbike Air, Wattbike came to us with a vision to refresh a selection of different landing pages. They wanted to use modern features without sacrificing site speed, in order to represent their products and create a user-friendly space to showcase their products.

Imaginaire developed a selection of new functionalities for the homepage, hub and individual ecommerce product pages, using smart Shopify developments to get the most out of their new launch.

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  • Develop dynamic content blocks to showcase product features and differentiators
  • Adjust individual product pages to make their value proposition clearer
  • Create new workout carousels to show off workouts from their hub
  • Work with internal stakeholders to ensure brand guidelines were adhered to
  • Work with an existing codecase to integrate new functionality within a tight timeframe
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Working with in-house marketers and designers
to support new product launches

Wattbike were preparing to launch a new product aimed at a different market, with a stronger focus on D2C sales. To support this, we refined their product templates within Shopify to better connect with this audience and implement improvements to the existing product pages, which felt cluttered and lacked a clear structure.

We redesigned the product pages with a concise “key benefits” section highlighting core features, pricing, and a clear “add to cart” button. For more detailed information, we introduced a tabbed navigation system below the fold, creating a cleaner, more user-friendly layout.

  • A ‘Netflix style’ slider to show workouts from their workout hub
  • A new function for customers to add products to their baskets directly from the home page
  • Dedicated showcase for Wattbike’s app
  • A style refresh for product pages with easy-to-read features
  • A full-featured comparison page to compare different models
  • General tidy up of codebase to improve performance
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