David Morris
Optimising David Morris’ digital footprint with impactful, multi-faceted SEO
●Human-led, tech-enabled since 2014
Get more visibility across search and AI with Imaginaire's proprietary technology and senior expertise.
Trusted by leading ecommerce brands






At Imaginaire, you don’t have one person working on your account, you have an entire ecommerce SEO team.
You have one dedicated senior SEO strategist that’s passed through our comprehensive 18-month SEO syllabus to help them become an Ecommerce SEO Specialist, along with people for creating high quality content and carrying out linkbuilding work on a monthly basis.
This pod structure is what helps us deliver Ecommerce SEO services with a consistent quality across ecommerce industries.



At most SEO agencies, around 40-50% of a typical retainer is spent on research before any real work begins. That's weeks of budget spent figuring out what to do, not doing it.
We built our own SEO platform to compress that timeline and get campaigns moving sooner.
It connects directly to your Search Console data and surfaces the opportunities that will have the biggest impact, meaning our team typically spend 85-90% of your retainer in execution.
Our platform automatically finds keyword opportunities that we should go after, content that's losing rankings before it starts costing you traffic and uncovers internal linking gaps that are holding key pages back.
When we make significant changes, we run an experiment via our software to validate impact before we roll out similar changes at scale. This allows us to create a closed feedback loop that compounds over the time you have your account with us.
The result of using our technology: faster results, clearer reporting and your budget being used more effectively.
We drive organic growth using a blend of senior expertise and our own technology to help speed up the time to impact of our ecommerce SEO services.
Get mentioned in LLMs like ChatGPT, Claude and Google Gemini by improving your website and its content for AI discoverability.
Making sure your products have a good SEO spine in terms of dynamically generated content and tags is vital, then we take this a step further by methodically working through your bestsellers to add value.
Helping you make sure the fundamentals of your website and platform are in the right place. Technical SEO is vital for ecommerce stores.
Creating high value content for placement on site or off site with a goal of helping you rank for keywords that customers are searching for.
Mapping the keywords that you should be targeting across products, collections and informational pages.
Helping improve the authority of your website with natural link building from high value, relevant external websites.
Start ranking for the terms surrounding your categories/collection pages and put your products in the shop window.
If you're moving your store from one platform to another, it's a pivotal moment for your SEO. We help you plan properly and implement the right things to prevent traffic loss.
Get mentioned in LLMs like ChatGPT, Claude and Google Gemini by improving your website and its content for AI discoverability.
Mapping the keywords that you should be targeting across products, collections and informational pages.
Making sure your products have a good SEO spine in terms of dynamically generated content and tags is vital, then we take this a step further by methodically working through your bestsellers to add value.
Helping improve the authority of your website with natural link building from high value, relevant external websites.
Helping you make sure the fundamentals of your website and platform are in the right place. Technical SEO is vital for ecommerce stores.
Start ranking for the terms surrounding your categories/collection pages and put your products in the shop window.
Creating high value content for placement on site or off site with a goal of helping you rank for keywords that customers are searching for.
If you're moving your store from one platform to another, it's a pivotal moment for your SEO. We help you plan properly and implement the right things to prevent traffic loss.
Get mentioned in LLMs like ChatGPT, Claude and Google Gemini by improving your website and its content for AI discoverability.
Helping you make sure the fundamentals of your website and platform are in the right place. Technical SEO is vital for ecommerce stores.
Mapping the keywords that you should be targeting across products, collections and informational pages.
Start ranking for the terms surrounding your categories/collection pages and put your products in the shop window.
Making sure your products have a good SEO spine in terms of dynamically generated content and tags is vital, then we take this a step further by methodically working through your bestsellers to add value.
Creating high value content for placement on site or off site with a goal of helping you rank for keywords that customers are searching for.
Helping improve the authority of your website with natural link building from high value, relevant external websites.
If you're moving your store from one platform to another, it's a pivotal moment for your SEO. We help you plan properly and implement the right things to prevent traffic loss.
It depends on the size of your product catalogue, the competitiveness of your market, and how much technical debt your site is carrying. Our ecommerce SEO services start from £3,000 per month and include a dedicated strategist, content, and link building. Every campaign is scoped after a discovery call so the investment reflects the actual work needed — not a templated package.
Most ecommerce brands start seeing measurable movement within 8–12 weeks, but the timeline depends on where you're starting from. A site with strong technical foundations and an existing backlink profile will respond faster than one recovering from a migration or a penalty.
Our technology helps compress the research phase, which means more of your early budget goes into execution rather than analysis.
Ecommerce SEO deals with challenges that don't exist on a standard business website — large product catalogues, faceted navigation, duplicate content across variants, product page churn, and the need to optimise at category level as well as product level. It also requires a tighter connection between keyword strategy and commercial performance, because the goal isn't just traffic — it's revenue.
We work primarily with Shopify and Shopify Plus, but we also have experience with WooCommerce, Magento, and headless builds using frameworks like Next.js.
The platform determines the technical SEO approach — how URLs are structured, how faceted navigation is handled, how schema is implemented — so platform-specific knowledge is essential to getting results.
Yes. Every new engagement starts with a comprehensive audit covering technical health, content gaps, backlink profile, site architecture, and competitor positioning.
We use a combination of our proprietary platform and industry tools to surface issues and opportunities. The audit forms the foundation of your strategy and gives you a clear picture of where the biggest gains are before any ongoing work begins.
We also offer standalone audits for both SEO and AI Readiness, these are chargeable audits.
Absolutely — it's our core specialism. We understand the technical nuances of Shopify and Shopify Plus, from collection page optimisation and Liquid template structure to handling pagination, canonical tags, and the limitations of Shopify's native URL architecture.
Our ecommerce SEO strategies are built around how the platform actually works, not generic advice applied on top of it.
Every client gets a dedicated pod: a senior SEO strategist who leads the account, a content executive producing optimised pages and articles, and a link builder focused on earning high-quality backlinks. This structure means you're not paying for a single generalist — you're getting a specialist team that covers strategy, content, and authority in parallel.
Monthly reporting covers keyword rankings, organic traffic, revenue attributed to organic search, and progress against the agreed roadmap.
We also surface insights from our platform — content decay alerts, new keyword opportunities, and experiment results — so you always know what's working, what's changed, and what's coming next. No vanity metrics, no 40-page PDF decks.
As well as this monthly reporting, we offer a quarterly strategic review of your account to make sure it's on the right track and your organic traffic and revenue are growing.
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An SEO agency based in Nottingham. Talk to our team today and see how our expertise and technology can deliver the next stage of your organic growth.