Design, development & SEO under one roof

The Shopify Plus agency for stores that get found in search & AI

Design-led Shopify Plus stores that pull on our in-house SEO and AI SEO team from the start. You get a store that gets found, and looks incredible. Projects starting from £30k.

Trusted by leading ecommerce brands

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Trusted by leading ecommerce brands

Approach

How our Shopify Plus agency builds stores that maintain and grow rankings

Approach

A replatform can put years of Google rankings at risk. Get the architecture wrong and the traffic you've earned for years can disappear in weeks, along with the revenue attached to it. You shouldn't have to be the one explaining a drop in sales to the board after a new website launch.

That's why at Imaginaire (Shopify Plus Partner Agency), we make sure our SEO team is included from day one of a Shopify Plus project. Our team is there to help you preserve your existing traffic and map out how we can enhance it.

Before any design work starts, our Shopify SEO team will have mapped existing rankings, defined the ideal URL structures, content hierarchy and made a checklist of things that must be ported across to the new website.

Then our design team will get to work in creating a simplified customer journey with the goal of improving conversion rate with the new launch, handing over to the development team to build it to their specifications, with the SEO team working alongside them to migrate data and ensure no SEO value is lost.

We offer a free discovery call, during which we'll find out about your goals, requirements and anything else that's worrying you about the project. From there, we'll tell you straight whether native Shopify Plus does everything you need, or whether a headless build is worth the extra investment. We'll always recommend the simpler route when it does the job and, because we offer both, you get the unbiased opinion.

Why Imaginaire

Why do brands choose Imaginaire as their Shopify Plus agency?

It's hard to choose which agency is best for your brand when there's so much choice. We wanted to give you a quick cheatsheet of reasons that brands choose us.

SEO at the heart of each store

Our in-house SEO team is involved in every store build from day 1 of the project. They help steer the way the website is set up to not only preserve existing organic traffic, but also to enhance the potential of the site.

Unbiased opinion on Native vs Headless

We offer both Shopify Plus native and Shopify Plus headless, so we aren't partial to one over the other. We'll recommend the best option for you.

No lock in to us as an agency

Your website is yours once it's built and paid for. Every site we build is fully documented and you're able to pass it to an internal development team or another agency if you want to. We believe our level of service is what prevents clients from walking away from us, not locking clients in.

Senior people on your project

We put senior people on your project, including a project manager, designers, developers and SEO specialists, so you feel confident in the way your website is built.

Fast when it matters

When your timeline needs demand it, we're able to provide extra resource to get the project completed quickly, without sacrificing quality. All work after a website is launched is subject to clear service level agreements too, so you'll always have an answer to things in a guaranteed timeframe.

Safe development as standard

When we make changes, we push them to a test environment, not straight to your live website. This stops things from breaking and causing panic.

Our Workflow

How do we handle Shopify Plus projects at our agency?

Although every project is slightly different, we're strong believers in having a proven process for delivering projects so that they're as stress-free as possible for you. Here's how we've been doing it since 2014.

Scoping

Every project starts with a project manager going through your requirements gleaned from the discovery call and making sure we have a clear understanding of what you need from the project. They'll speak to you to make sure they're clear on what you need.

We create a scope of works alongside our quote, so you have a clear understanding of what's included in your quote.

The goal is for you to feel clear on exactly what you're receiving and confident that it matches the expectations of everyone who needs to sign it off.

Scoping

SEO Input

Our Shopify SEO team sit alongside the project to provide clear advice and instruction on which keywords are already ranking, how content and URLs should be structured and how we'll handle redirects if URLs need to change.

They'll create a project plan to test everything in staging to highlight anything that's changed across meta tags, content and URLs, so they can bring it back into alignment before launch.

The idea here is to remove the guesswork and make sure everything is confirmed as working before the switchover happens. That way we're not fighting any fires after launch.

SEO Input

Design

Our Ecommerce UX designers will create beautiful mockups of your store based on what was uncovered in scoping and by our SEO team.

We pride ourselves on creating easy, simplified customer journeys that help lift conversion rates on launch and we have track record in doing so.

We want you to feel blown away by the new website and we'll talk you through some of the decisions we made along the way based on our 12+ years of conversion rate optimisation experience.

Design

Development

After that our Shopify Development team take over and bring the designs to life. We'll build the exact designs that you were shown and to the specification of the scope of works and the SEO plan.

Our team is rigorous in their testing and will pass the website through a 96-point testing checklist before a demo is shown to you.

Once you've seen the demo, we'll give you a demo URL so that you can carry out your own testing, just to be 100% sure that everything works as you'd expect it to.

Development

Launch & Hypercare

Once you've completed your own user acceptance testing and we've run the website through one more round of quality assurance, we'll work with you to assign a date for launching the website.

We don't feel that the launch date should be something you're bracing for. We'll confirm everything we've checked in written documentation, so you can see exactly what's been tested.

Our journey with you doesn't end there though. For four weeks after launch, our team is watching rankings daily and available to prioritise any bugs if they surface during real usage. That way you can get on with trading.

Launch & Hypercare

Testimonials

Client thoughts

A handful of ambitious brands each year, treated like our own company is on the line. Their words, not ours.

Parkside Architectural Tiles

We’ve worked with Imaginaire on the development of our new website as well as our ongoing web dev and SEO activity, and the team have been brilliant throughout. They take the time to understand our business, objectives and often quite detailed requirements, translating them into practical solutions that work for both our customers and internal teams.

They’re knowledgeable, approachable and always responsive when we need support or advice. We particularly value their collaborative approach, they feel like an extension of our marketing team rather than an external agency.

We’re really pleased with the website and the progress we’ve made together so far, and would happily recommend Imaginaire to any business looking for a reliable web development and SEO partner.

Courtney Maglone‑GilliesDigital Marketing Lead, Parkside Architectural Tiles
View case study

Budgeting a Shopify Plus project

Investment

Our Shopify Plus projects start from £30k and the actual estimate varies based on your requirements and how we set the platform up. We handle both Shopify Plus Native and Headless projects.

Native

Most popular

from£30k

The right fit for most brands

  • Full store design and build on Shopify Plus
  • SEO migration plan, redirects and rank protection included
  • AI SEO setup so your store can be read and cited by AI search
  • 96-point testing checklist before you see the demo
  • Four weeks of hypercare with daily rank monitoring
  • Fixed prices for future changes, agreed upfront
Get quote

Headless

from£60k

For complex requirements & brand storytelling

  • Everything in Native Shopify Plus
  • A content system your marketing team runs without developers
  • Custom page and content types beyond Shopify's templates
  • Multiple markets or storefronts from one backend
  • Bespoke integrations with your back-office systems
  • Fully documented codebase for future handoff
Get quote

What's included

Native

Most popular

In-house SEO and AI SEO team from day one
Design-led, conversion-focused build
Works with the full Shopify app ecosystem
Quickest route to launch
Custom content types beyond Shopify's templates
Multiple markets or storefronts from one backend
Bespoke integrations and back-office tools
Custom URL structures beyond Shopify defaults

Headless

In-house SEO and AI SEO team from day one
Design-led, conversion-focused build
Works with the full Shopify app ecosystem
Quickest route to launch
Custom content types beyond Shopify's templates
Multiple markets or storefronts from one backend
Bespoke integrations and back-office tools
Custom URL structures beyond Shopify defaults

Shopify Plus FAQs

This is the fear we hear most often. A replatform handled badly can undo years of organic growth. It's why our ecommerce SEO team is involved before any design work starts. They map your existing rankings, plan URL structures and redirects, and test everything in staging before the switchover. For four weeks after launch we watch rankings daily, so if anything moves, we catch it early and jump on it.

Our Shopify Plus projects start from £30k. The final figure depends on your requirements and how the platform is set up, and every quote comes with a full scope of works so you can see exactly what's included. Future changes are priced upfront at fixed rates. For a figure based on your store, request a quote or book a discovery call.

It depends on the size of your catalogue, the complexity of the build and how much needs migrating. Simpler builds are measured in weeks, larger ones in months. You'll get a clear project plan at scoping stage, so you know the launch date you're working towards and what happens at each step. If you have a hard deadline, tell us on the discovery call and we'll be honest about whether it's achievable.

Most brands are best served by a native Shopify Plus build. It's the quickest route to launch, works with the full Shopify app ecosystem and starts from £30k. Some stores need more, such as custom content structures, multiple markets from one backend or deeper integrations. That's where a headless build comes in, where the system your team edits runs separately from the storefront your customers see. We build both, so the recommendation you get on your discovery call is an unbiased one.

You get four weeks of hypercare, with our team watching rankings daily and prioritising any bugs that surface during real usage. After that, ongoing work is covered by clear service level agreements, so you always know how quickly we'll respond and when work will start. Your team also has full access to manage content and products day to day, so simple changes never need to wait for us.

No. The website is yours once it's built and paid for. Every site we build is fully documented, so you could hand it to an internal development team or another agency whenever you wanted. We'd rather our level of service is what keeps you with us, not a contract that stops you leaving.

  • Human-Led, Tech-Enabled
  • THE HUMAN-LED, TECH-ENABLED SHOPIFY AGENCY
  • Human-Led, Tech-Enabled
  • THE HUMAN-LED, TECH-ENABLED SHOPIFY AGENCY

Latest Insights

Insights

Straight-talking articles on ecommerce, SEO and Shopify.

Written by the team that does the work, covering the questions that come up in real projects.

Ready for a Shopify Plus build that you're proud to send people to?

One that gets found and looks incredible. Book a discovery call and we'll tell you what we'd recommend and what it would cost.