Ecommerce PPC (pay-per-click)

As an ecommerce PPC agency, we manage paid campaigns across the channels that drive online sales, such as Google Shopping, Performance Max and Search Ads.

Our ecommerce PPC management covers everything from campaign strategy and setup through to ongoing bid management, product feed optimisation and budget allocation. We also offer PPC audits for businesses wanting a health check on existing campaigns. Many clients combine PPC with SEO so both channels work from a shared keyword strategy.

Ecommerce PPC (pay-per-click) advertising works by placing your products in front of potential customers through paid ads on platforms like Google, Bing, and social media. You only pay when someone clicks your ad, making it a cost-effective way to drive targeted traffic and generate online sales quickly.

A strong return on investment (ROI) or return on ad spend (ROAS) varies by industry, but many ecommerce businesses aim for a 3:1 to 5:1 return. We focus on maximising profitability, not just traffic.

New to return on ad spend (ROAS)? Check out our free ROAS calculator!

Yes, we offer comprehensive PPC audits to identify wasted spend, missed opportunities, and areas for improvement, helping you get better results from your current campaigns.

To find out more about our audits, get in touch with the team and we'll get straight back to you. We also have a free ROAS calculator for you to try, including a simple ROAS figure and full POAS.

At Imaginaire, we’re not so focused on what other agencies are doing. Instead, we like to concentrate more on how we can help our clients reach their goals.

Something we are big on is having specialists to run your account, including for our PPC services. This means we can bring you data-driven strategies, transparent reporting, ROI-focused optimisation and all that other good stuff.

Our approach is fully tailored to your business, ensuring sustainable growth and measurable results. We're constantly learning more about our industry and we also value team collaboration.

If you have any questions about us as a PPC agency or even PPC in general, we’re only a call or a click away. We look forward to hearing from you!

If you are based in the East Midlands and you found us by Googling the likes of 'PPC agency Nottingham', then yes, you are in the right place! Imaginaire is a Nottingham-based PPC agency. We're based on the Science Park near the University of Nottingham and close to Nottingham City Centre. Our Nottingham HQ is available for in-person meetings by appointment.

However, we're also proud to work with brands from across the UK, including those outside of our local area. Our services even get called upon by international Shopify Plus brands, meaning our work here in Nottingham actually takes us far and wide.

Ecommerce PPC management is particularly worth it for online retailers who need fast, measurable visibility. Often, this includes new stores without organic history, businesses in competitive niches, seasonal retailers needing quick spikes around sales events and established stores looking to defend branded search terms or capture high-intent buyers. 

Overall, PPC for ecommerce is less of a priority for businesses with very tight margins, low-search-volume products or stores still validating product-market fit.

P.S. If you are unsure whether ecommerce PPC management is the right fit for your store, please get in touch. We’d be happy to take a look so that you can move ahead with confidence.

A PPC audit is a deep dive into your Google Ads account to identify wasted spend, underperforming products and missed opportunities across Shopping, Search and Performance Max campaigns. An audit looks at account structure, bidding strategy, product feed quality, search term data and budget allocation, then produces a clear action plan you can implement.

How often you need one depends on your situation. If you're switching agencies or bringing PPC in house, an audit is a sensible first step to understand what's actually happening in the account. For ongoing accounts, a quarterly or biannual audit helps catch drift before it costs significant budget, particularly as Google's automated recommendations and campaign types evolve. If performance has dipped unexpectedly or ROAS has slipped without an obvious cause, that's also a good trigger for an audit outside the usual schedule.